VIEWS, CLUES & RUSE!
Every day I hear from Club Owners and Managers that do the same marketing,
the same advertising every week, with the same results, next to "NONE."
Club Owners are like desperate housewives: they long so badly for results
and patrons that they will listen to anyone, do almost anything and spend
any amount even though they know deep down, it's all wishful thinking.
You hand out thousands of flyers and nobody shows up.
You spend thousands on radio and nobody comes.
Your competition are like sharks in the water, just swarming all around
you, taking your patrons, deflating your revenue and causing you to
rethink your entire philosophy for even owning a club and the ability to
make money operating one.
But what you�re missing is you have no grasp or understanding of the new
mentality required in 2005 to maintain profitability and to attack your
I watched a program recently on The Navy Seals, of the most elite teams of
US Soldiers in our Troop Arsenal. They don't backdown or retreat, they run
right into the oncoming enemy head on and take them down. In a sense that
is exactly what you need to do with other clubs that pose a threat to you.
Don't match their foolish drink specials, don't lower yourself to
following in their tracks, set your own path and stay the course towards
complete success. Those are my "VIEWS."
Your Club needs a change, it needs a major makeover, it needs "THE FUN.� I
had a Club in Kentucky call me, they have a 300 person outdoor deck and
it's empty�. How in this heat, this humidity, can you not have "THE FUN"
packing your outdoor deck with mist sprayers and with tropical "FUN"?
How can you not take full advantage of any outside area from a huge
parking lot to a huge front area, a tremendous empty backlot, why would
you let these outside money making areas simply bypass your "FUN"?
I see liquor companies pushing their products, launching new products as
are the beer companies, but where is "THE FUN"? I was at a newly enlarged
and totally renovated sports bar/nightclub this past Sunday. The place was
dead, while just a block away, a slime hole in the wall was packed
standing room only.
Which are you? How can you open, how can you simply sit there, staring out
your front door and suffer?
You will spend money on nonsense that people sway you towards, yet when it
comes to the reality of investing in making money, packing your place and
bringing in Women, you act like you just got "Punk�d."
Those are my "CLUES."
Take for instance "BIKINI PAGEANTS," "MODEL SEARCHES" and "CONTESTS." Why
on earth would you pay Hawaiian Tropic???
When you offer each potential female contestant, including females who are
simply chatting and have no interest in participating anyway, a $75 bikini
just to enter, watch how fast you go from your previous four or five
females in your event to over 20 to 25.
I don't care what anyone, anywhere says, nobody gives away a $75 bikini to
Young Ladies just to enter your event.
We sell Clubs all over The Country, Canada and Mexico, two piece bikinis
we custom make for just $15 each and they run their events all Summer,
culminating over Labor Day Weekend.
Now it's August, for the next four weeks and with the Grand Finals on
Labor Day Weekend, you could be making thousands and thousands and yes
thousands of dollars with a fantastic Bikini Event, but don't pay anyone
for their name or sponsorship like Hawaiian Tropic. You don't need to.
That's the "ruse."
So as we enter August, either continue with the usual mundane, boring,
stale, predictable beer specials, and suffer and sweat it out night after
night, or "Let's Get It On" and call me NOW.
Stop wasting and wallowing away and start drawing, attracting and bringing
"Women" into your club. You listen to so many people who know so little,
why don't you just this once, listen to the "BEST OF THE BEST"?
If you�re so smart, why is your club so slow? If you know Promotions and
how to deliver "THE FUN," why are you so dependent upon cheap and free
drinks and beer?
So many clubs complain about their DJs. Managers, if your employees are
not getting it done, FIRE THEM. Read my lips again, FIRE THEM�. No one is
indispensable, as the late President of France said, "The Graveyards are
full of indispensable Men." I rest my case.
Contact Rich Unger right now, call him at 1-941-921-7027, or don't and
keep doing what your doing.