SUMMER, HOT NIGHTS, COOL CASH FLOW
By Rich Unger
I notice Sports Bars closing more and more nights until Preseason NFL
You don't prevent cash flow by closing during the Summer weeknights, you
create new avenues of income.
I notice more bars going cheap, to lure in patrons, you don't give away
your liquor and beer, you bring in bar patrons for what your doing not
what your giving away.
I notice more and more Clubs are waiving their cover charge, laying off
and panicking, rather than mapping out a Promotions Path to follow, to
implement to pack
I read Nightclub & Bar Magazine, it takes me all of about five minutes,
there is absolutely nothing in that publication that can help a bar,
club, lounge Owner do business.
How many of you can afford to buy every brand of every beverage they
write up, they endorse and they supposedly say you can't pour without
What you want are empty bottles, not bottles that gather dust and sit,
sit, sit, even though this supposed Industry Imprint, said you would do
far more business by bringing in more brands, more duplication of
You should be experiencing Hot Jammed, lines outside, waiting to get
into your establishment for Summer Nights and to create Cool Cash and
credit card volume.
But you cannot place the burden of your SUMMER FUN on the bar and NOT
generate income from a cover charge, you cannot, you should not, be
placing the burden of your promotions and entertainment on your bar
Nor should you be wasting valuable Summer Marketing Money by advertising
in Free Night Life or Alternative Life Style Publication.
Print Marketing is a total waste of marketing dollars.
USE THE RICHIE RIGHTEOUS RULE, "For Every $1 You Spend in Advertising,
You Should Generate a Return Of $10".
Justify, justify what your spending to what the response is.
Not the "Well lots of people say they saw my ad", MENTALITY.
Summertime FUN is all about
Look at your daily business cash flow.
I specifically mean from 9pm to closing, on Wednesday, Thursday, Friday,
Saturday and Sunday Nights?
Then each night, walk outside your own establishment, be it a Bar, a
Lounge, a Club, a Patio,
step through the front door at 9pm and then ask yourself after looking
at your Promotion for the Night, your Atmosphere, your Energy level,
your overall format, "IS THIS REALLY WHAT IS GOING TO PACK MY PLACE? "
You know very well it isn't.
You know very well your numbers are down.
You know very well your lingering and languishing, when you should be
slammed, jammed and rammed with Patrons.
You can blame the price of gas, but people don't care what gas costs,
they still go out.
You can blame the competition that is giving the bar away to bring in
patrons, then when you try the same approach, nobody shows up, you know
very well that other bar is not making big money by panic price
You can blame the waste of money you're spending on worthless advertising,
But, if you are paying out and nobody is coming in, why do you continue
to throw your money away?
What are you doing for July 4th?
What are you doing for Labor Day Weekend?
So you sat in on as many Seminars as you could in Vegas and thought you
knew it all after those uplifting Seminars, but then reality sank in and
you woke up.
You spent all that money going to Vegas for what you thought would be a
fresh new outlook with specific and insightful EXPERTISE to pack your
will work in Akron won't work in Cherry Hill.
Every City, Every Community has it's own demographics, it's own
diversity, it's own identity.
Where is your Summer Schedule of nonstop "FUN" and "WOW"?
Summer is all about HOT NIGHTS and COOL CASH FLOW.
But you are in a corner with no place to go.
Instead of these being the MONEY MONTHS for you, they are fast becoming
the MISERY MONTHS.
How are you going to survive, let alone thrive through these STEAMY,
BY PRESENTING PREMIER PROMOTIONS, THEMES, CONCEPTS, PARTIES, EVENTS,
GATHERINGS, CONTESTS, CELEBRATIONS and with NOT A SINGLE Discounted or
Cheap Drink or Beer...................
IF A BEER DISTRIBUTOR OR LIQUOR VENDOR IS NOT GIVING YOU THE SERVICE OR
THE SUPPORT YOU DESERVE?
CONTACT ME and I will educate, inform and direct you how to deal with
lazy, inept, and incompetent Reps and Salespeople.
This is the worse Year so far for complaints from Bars, Clubs, Lounges
asking for cooperation from the very Distributors they enrich each week
with orders and then checks.
I go straight to the TOP I mean the very TOP I don't suffer fools and I
have zero tolerance for what I call "D and D" from Beer or Liquor
Companies, "Disrespect and Disservice".
They should be doing cartwheels to earn, keep and nourish your business
in these challenging and difficult times.
But from what I hear behind the bar, they are dropping the ball and
showing a complete disregard for YOU<<<<<<<<<<<<<<<<<<<<<<<
I have a no holds barred tactic of not only getting their attention but
reversing the lack of regard for your establishment that they perhaps
NIGHTCLUB PROMOTIONS, BAR PROMOTIONS, LOUNGE PROMOTIONS, no, not drink
specials but real HIGH ENERGY "FUN" and "WOW" that Patrons want to be
part of, watch, marvel at, WIN WIN WIN in.
I cannot find one fresh, far out, fantastic idea in "Nightclub & Bar"
Magazine, I can create a concept based on the latest trends, styles,
culture Icons in a heartbeat, but this Publication is stuck in a
printing time warp with no new editorial at all.
I have been asked to speak at their conventions but how can I speak
specifically to Owners in different Cities, with different cultures, and
diverse economies and expect it to work everywhere?
IT won't it doesn't and that is why it has to be customized and tailored
to fit your Club, your Bar, your Lounge, your LOCALE, your Climate, your
Community, and your Social Network and Night Life.
So I have passed on each invitation.
I would rather pack a Club, a Lounge a Bar, a Beach Patio, a Sports Bar
with "THE FUN" and "THE WOW FACTORS" then offering a single drink
If your a CLUB OWNER or a GENERAL MANAGER who can make decisions fast
and with decisiveness and can't wait to pack your establishment every night
this SUMMER, then call Rich Unger at 941-921-7027 or email RICHUNGER@PROMOTINGNIGHTCLUBS.COM
if your a Club Promoter, please don't bother.
I have a RULE, Club Owners don't need to pay some Club Promoter to pack
their clubs, when they can do it all themselves.
OH YES YOU CAN. OH YES YOU SHOULD. OH YES YOU WILL.
RICHIE'S FAVE PUBLICATIONS:
MEDIA & MARKETING
I read five newspapers a day and all of these publications Monthly, I
dare you to ................
That is why drink specials and cheap beer, and ladies nights and free
cover nights are so
out of touch with reality to
IT"S ALL ABOUT "THE FUN" and "THE WOW FACTORS"
NOW DO YOU COMPREHEND?