NOV 2019 - NOVEMBER 27th, 2019, BIGGEST NIGHT BEFORE THANKSGIVING, EVER !

NOV 2019 - NOVEMBER 27th, 2019, BIGGEST NIGHT BEFORE THANKSGIVING, EVER !

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NOV 2019 - NOVEMBER 27th, 2019, BIGGEST NIGHT BEFORE THANKSGIVING, EVER !
BY RichUnger@promotingnightclubs.com

               Check IDS carefully, College Students are home for the Thanksgiving Weekend.
  Out of all the Nights, Bars, Sports Bars, Bar & Grilles, Restaurants, Lounges, Beach Bars, Every Kind of bar  looks forward to. is "THE NIGHT BEFORE THANKSGIVING".
Why, everybody except those preparing Thanksgiving Turkey, Ham, and the sides, is out ready to Party.
From offering www.shotpakinc.com to the Ice Luge, to the "Flirty Dancing Contest", to the "POP UP BARS" featuring "PATRON", to the energized dance floor just for this night with "Dance Boxes" for female customers to get up on and dance, to your DJ using a Wireless Microphone and getting out from behind his SPIN AREA, to decorations you purchase so inexpensive @ www.orientaltrading.com
to "Pin The Tail On The Turkey", while blindfolded, you win prizes, provided by your Liquor and Beer Vendors. This is a Night of NON STOP FUN.
The objective is to create as many streams of revenue from cover charge, ( WITHOUT A DOUBT) food, to drink, Bottle Service, VIP AREA ( Where Possible) all  from Partying the night away.
"POP UP BARS" are a fresh way to generate additional cash flow.
"Staff in Turkey Night Garb" is a Must !
Ask your Beer, Energy Drink & Liquor Vendors for plenty of "POS".
Oh Please, they all have Female Brand Ambassadors that should be @ your event ,as well as  Free Tshirts, Hats, Caps, Lights, and brand new glow items, all to give to their on premise customers.
When you encounter a Salesperson who says " We just don't have any", go straight to their Boss. The standard policy is to take care of the "HUGE ACCOUNTS", and make up excuses for the smaller ones.
 I refuse to accept that kind of policy, and so should you.
 I have called the Main Office of Bud Beer often. I go straight to the top, no Bud Distributor wants to hear from the main office, that an account in their area called up, to complain about their lack of service.
 It's easy to take orders, deliver them, pick up checks, but what about "QUID PRO QUO" and I don't refer to TRUMP. I mean you give your $ daily to these Vendors, they can certainly provide you with a HUGE BANNER to advertise in house your upcoming Events, as well as "FREEBEES" to give your customers.
It's up to you The Owner, you The Manager, you the Staff, to all join in the work, the challenge to pack your place on "The Night Before Thanksgiving".
 You should be all over "INSTAGRAM" and "FACE BOOK" with a 3D visual Flyer NOW.
You should be all over youtube with a captivating video NOW.
Your own Web Site should have it's home page totally dedicated to "The Night Before Thanksgiving".
WHAT, YOU DON'T EVEN HAVE A WEB SITE?
WHAT,  YOU RELY SOLELY ON FACE BOOK?
YOU COULD NOT BE MORE WRONG.
YOU HAVE NO CLUE THE IMPACT YOU MISSING, BY NOT HAVING YOUR VERY OWN WEB SITE.
I CAN DO FIVE TIMES THE AMOUNT OF REVENUE YOU CURRENTLY ARE, WITHIN 30 DAYS, IF YOU FOLLOWED ALL OF MY STRATEGIES.
Make sure you have a "TURKEY SHOOT" with a BLOWN UP TURKEY ON AN EASEL, that Customers who's numbered ticket are drawn from a bowl, have the opportunity to throw a rubber suction dart and see if they can hit the Turkey's Butt ! Other areas are Winning Spots as well. Everyone throws from a line, with a red tape used on the floor.
It's just one FUN TURKEY NIGHT PROMO.
As the Night goes very late, roll out your "BEST THIGHS N LEGS CONTEST".
Both Men and Women simply show off their Thighs and Legs. This is NOT a sexist contest, it's a fun, unisex challenge, hosted by your DJ , using a wireless microphone. The Crowd are the Judges.
The Prizes are provided by the Liquor, Beer, and Energy Drink Vendors.
WANT THE BIGGEST NIGHT YOU HAVE HAD ALL YEAR?
SIMPLE, Email, RichUnger@promotingnightclubs.com
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HAPPY THANKSGIVING, GIVE TURKEYS AWAY TO FAMILIES IN NEED. IF THEY ARE HOMELESS, THEN GIVE THEM PRE-COOKED TURKEYS. DON'T IGNORE THOSE SUFFERING, AND LESS FORTUNATE THAN  YOU ARE....................................................................... 
    
SEVEN SUREFIREWAYS TO FAIL IN YOUR START UP BAR

1. YOUR GOOD IDEA IS JUST, NOT GOOD ENOUGH. YOU HAVE TO BE A BUSINESSPERSON AND NOT AN INVENTOR.
YOU MAY THINK YOU FOUND A NEED IN YOUR COMMUNITY FOR ANOTHER BAR, BUT THAT DOES NOT NECESSARILY MEAN IT WILL SUCCEED.
2. DON'T BE A DISRUPTOR. MOST SUCCESSFUL ENTREPRENEURS SUCCEED BY IMPROVING ON ALREADY PROVEN BAR CONCEPTS.
3. BE WILLING TO GO OUT THERE AND GENERATE BUZZ/CUSTOMERS
IF YOU ARE NOT WILLING TO OUT AND CREATE ANTICIPATION, MAKE NEW FRIENDS, JOIN LOCAL BUSINESS GROUPS, YOU WON'T SUCCEED.
4. BELIEVE IN PEOPLE, LISTEN TO THOSE WHO ARE CURRENTLY IN THE BAR BIZ, OR HAVE BEEN IN IT AND ARE RETIRED. YOU DON'T KNOW IT ALL, MANY OF THEM DO, FOR CERTAIN, THEY KNOW ALOT MORE THAN YOU DO.
5. USE SOCIAL MEDIA LONG BEFORE YOU OPEN. SET UP YOUR OWN WEB SITE AND ACTIVATE IT, POST A FACE BOOK PAGE, HAVE AN INSTAGRAM PAGE WITH A PHOTO OR RENDERING OF YOUR PLANNED BAR. MAXIMIZE SOCIAL MEDIA MONTHS BEFORE YOU OPEN TO PUMP UP THE BUZZ.
6. MAKE SURE YOU HAVE ENOUGH $
WAY TOO MANY BAR OWNERS OPEN, AND ARE SHORT CASH. MAKE UP YOUR EXPENDITURES, COSTS,NOW, SO THAT YOU KNOW FULL WELL, HOW MUCH CASH YOU NEED NOT JUST TO OPEN, BUT TO STAY OPEN. AS FAR AS YOUR PROJECTIONS AS TO WHAT YOU WILL DO IN REAL $, THIS IS ALL A PIPE DREAM. THESE NUMBERS ARE FANTASY LAND.
HOW MUCH IS IT GOING TO EVEN COST YOU TO BE "TURN KEY"?

7. NEVER TAKE ON A PARTNER OR INVESTORS, UNLESS YOU RETAIN 51% OWNERSHIP. REGARDLESS OF SILENT PARTNERS OR ACTIVE INVESTORS, NOBODY SHOULD HAVE THE FINAL SAY IN ANY ASPECT OF YOUR BAR, BUT YOU.
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    There is a new concept open and operating called "IRISH 31", regardless of what kind of bar you are, does not matter what kind of club you are? You should do your homework and study "IRISH 31", because it is an ideal format, that has tweaked it's Concept, it will be very successful. It's only downfall of any of it's units, will be opening in poor locations.
 But, I don't foresee this happening. This Group is very sharp and ahead of their time. They are turning the bar business upside down. 
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   RECENTLY, A VERY SUCCESSFUL BAR/GRILLE WITH A FLAT SCREEN MOUNTED EVERYWHERE, AND THE TYPICAL MENU WAS CHALLENGED ON BOTH SIDES OF IT'S LOCATION.
  ON ONE SIDE A BRAND NEW "MELLOW MUSHROOM" SPECIALIZING IN PIZZA, BUT SERVING LIQUOR, HAVING LOTS OF FLAT SCREENS OPENED.

   ON THE OTHER SIDE, A "GRILLSMITH" OPENED UP, WITH A FORMAT, MENU, ATMOSPHERE, BAR DESIGN, THAT IS AHEAD OF TIMES, INSTEAD OF IN THE CURRENT TIMES. EVEN THEIR SERVERS UNIFORMS WERE FRESH COMPARED TO THE VERY SUCCESSFUL, LONG TIME POPULAR BAR/GRILLE.

NOW, LET'S JUST TAKE ONE ITEM, BOTH OF THESE BAR/GRILLE FORMATS SERVE.
"FLAT BREAD".

THE "FLAT BREAD" SERVED @ THE VERY POPULAR, LONG TIME BAR/GRILLE, THE BREAD IS NOT REALLY QUALITY FLAT BREAD, IT HAS NO CRUNCH, NO DEPTH TO THE CONTENT OF THE BREAD, THE PRESENTATION IS SERVED ON A REGULAR DISH, THE CHEESE AND TASTE IS FINE, NOTHING EXCITING.

BUT YOU ORDER THE SAME "FLAT BREAD" ITEM @ "GRILLSMITH" IT COMES ON A WOODEN PLANK, THE BREAD IS OF HIGH QUALITY, THE BREAD HAS A CRUNCH, HAS A REAL TASTE, AND PRESENTATION THAT FAR OUT RISES ABOVE THE LONG TIME BAR/GRILLE. THE CHEESE, IS FAR SUPERIOR.

THE IRONY IS THE PRICE IS THE SAME @ BOTH LOCATIONS.

WHAT THIS ONE SMALL EXAMPLE PROVES IS, YOU CAN'T JUST RIDE ON YOUR PAST LAURELS. NOT WHEN NEW VERSIONS OF YOUR OWN ORIGINAL CONCEPT  THAT CREATED YOUR SUCCESS, ARE NOW CHALLENGED BY THE NEW VERSION.

 THE OLD "BAR & GRILLE", NEEDS A NEW MENU, NEW UNIFORMS, NEW SEATING, NEW ATMOSPHERE, THEY SIMPLY CAN'T ADD TWO NEW ITEMS TO THEIR MENU, SEND OUT A PRESS RELEASE, EXPECTING THIS ADDITION TO BRING ANY NEW ENERGY, EXCITEMENT, ENTICEMENT TO THEIR OPERATION.

 SO, UNTIL THE LONG SERVING "BAR & GRILLE" OWNERS REALIZE THEY MUST RESPOND TO THEIR NEW COMPETITION, THEIR BUSINESS WILL SUFFER.

WHAT THE OWNERS OF THE LONG SERVING "BAR & GRILLE" SHOULD HAVE DONE, IS MADE SIGNIFICANT CHANGES, IMPROVEMENTS, AND ADDITIONS, LONG BEFORE "GRILLSMITH" AND "MELLOW MUSHROOM" EVEN OPENED.
 BUT THEY DIDN'T......................................................
 IF YOU ARE FACING VERY STIFF COMPETITION FROM NEW PLAYERS, VERY CLOSE IN PROXIMITY TO YOUR LOCATION, EMAIL RichUnger@promotingnightclubs.com WHY? BECAUSE YOU NEED A FRESH PROSPECTIVE AND YOU NEED IT NOW.
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 From "Hologram Images" of Deceased Super Stars, to "Tribute Bands", the latest Selling Out Concepts are bringing back those in Music Alive & Passed.
 From Bars, to Clubs to even first class Performing Arts Halls, these Performances are Selling Out. Look into this type of PRESENTATION and if they are touring near you, ask for a date that makes sense, and gives you an exclusive within ten miles of your Venue, make the fee right and book them.
Capitalize on the Concept through all Media, Social Media, Mainstream Media, In house Marketing, all of it at least 30 days in advance of the Performance. Instead of the "SAME OLD, SAME OLD", try the newest, cutting edge Entertainment Element.
Email RichUnger@promotingnightclubs.com for Marketing, Branding, Advertising Expertise, so that you have a complete SELL OUT !
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DO YOU UNDERSTAND THE BEVERAGE NEEDS OF YOUR CUSTOMER? Why do you continue to offer the same beers, same liquors, same wines, same Ready To Drink Alcoholic Beverages, as you did ten years ago? You are in a "STAY BACK IN BEVERAGE TIME WARP.
You still have beer neons hanging up? WHAT? WHY? Take them down now! You still offer "Beer Pong" WHY? No Major Beer wants anything to do with it. You still offer the same old beers both in bottles and on tap, WHY? You carry just a minimum of "Craft Beers" because you don't understand or grasp their significance? You refuse to buy new flavors & versions of TOP Shelf Liquor Brands. WHY? Your Customers want to order them! It's time to "BREAK YOUR BAR BRAND NEW",email RichUnger@promotingnightclubs.com
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MILLER BEER'S UPSIDE DOWN MARKETING OF SOCIAL MEDIA!
      Craft Brewing has impacted the beer world in many ways. In it's Simplest Sense, "The Craft Beer Revolution" means your friends are far more likely to be drinking "IPAs" or "Fruited Sours" instead of Keystone or Keystone Light. One significant change is the return of the taproom: Small brewers are selling more beer directly out of their own facilities, and in many ways, these taprooms have reinvigorated the social atmosphere of beer, giving beer fans a reason to congregate again.
On other side of the spectrum, Miller Lite certainly isn't a small batch beer that can only be drank in a local taproom, but that doesn't mean that America's third largest brand doesn't understand the importance of beer as a social centerpiece. So Miller Lite has launched its own unconventional campaign hoping to drive people back to congregating around a brew: In an effort to re brand Miller Lite as "The Original Social Media," America's first light beer will temporarily be going dark on its social media accounts and even offering to buy a Lite for anyone who unfollows them on Face book or Instagram—reminding people that "a few friends are better than a few thousand followers.""Today's generation will spend more than five years on social media, and yet our original research showed we aren't very social at all. We commissioned a study that showed that nearly half (49 percent) of 21-27 year olds meet up with their close friends less than a few times a month. And getting beers with your friends at the bar is the original way people met up, hung out, talked, dated, you name it—it's what makes us the original social media," Anup Shah, vice president of the Miller Family of Brands, told me via email. "Whether you think it all started with Face book, MySpace, or 1990s chatrooms, the point we're making is that before all of those social platforms came into existence, beer has always been a reason for people in the real world to come together, and that sort of socializing beats a status update any day."
That said, one surefire way to get people to meet up for a beer is to give them free beer, so Miller Lite's additional "unfollow us to the bar" campaign is encouraging drinkers in eligible states to text a photo or screenshot showing that they've unfollowed Miller Lite (along with the keyword "UNFOLLOW") to 49375. Miller Lite will send back a link where customers can upload a receipt of a Miller Lite purchase. The brand says it will then send a credit to that customer's PayPal account with the dollar value "dependent on the state you reside in." (Sixteen states don't allow this kind of promotion; 26 offer a full refund up to $8; and everyone else falls somewhere in between.) You can find all the details on unfollowmillerlite.com.
"We understand it's risky for a brand today to say that we want you to unfollow us on social media, when it's one of the many ways we stay in touch with beer drinkers," Shah continued. "But we value those in-person connections and are committed to inspiring people to do the same, even if that means losing a few followers along the way." Of course, similar to the campaign's premise of the importance of engaging in the real world, Miller Lite clearly understands that losing social media followers is far less significant than losing customers in real life. Younger people are reportedly drinking less beer and social media has apparently played a role—even if it's only because drunkenly posting (or being posted) to social media can be problematic. In theory, getting people off social media and back into bars could be good for the beer industry—but whether they're willing to do that for Miller Lite will have to be seen.

 

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   "IRISH WHISKEY IS BACK AS A MUST POUR"
         DID YOU KNOW "IRELAND" EXPORTED 9.7 MILLION CASES GLOBALLY. THAT'S AN 11% INCREASE OVER THE PREVIOUS YEAR.
"IRISH WHISKEY" IS POURING MORE THAN EVER BEFORE.
DOES YOUR BAR SERVE "IRISH COFFEE"?
HOW MANY "IRISH WHISKEYS" DOES YOUR BAR FEATURE?
HOW MANY "IRISH EVENTS" DO YOU HOST TO MARKET/BRAND/TURN CUSTOMERS INTO "IRISH WHISKEY AFICIONADOS".
THIS IS A "CONCEPT" THAT WILL ELEVATE YOUR BAR.
THIS IS A "CONCEPT" THAT WILL ATTRACT  AN UPSCALE CUSTOMER, YOU DIDN'T CATER TO, BEFORE.
THIS IS A "CONCEPT" THAT IS A "STAND OUT" GREET N MEET OVER AN "IRISH WHISKEY".
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Copyright 2019 Rich Unger

 

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