NOVEMBER 2018 - MANAGING BARS 2.0
Bars, it doesn't matter if it's an "Applebee's", or an "Outback", or a "Chili's", any establishment that serves liquor is hurting your bar. So how do you compete?
Simple, you do what they can't ! You roll out Premier Promotions, Themes, Events, Parties, Concepts, Celebrations, Gatherings, Happenings.
It's all about incorporating "BARS 2.0" into your overall format.
Why isn't your bar known for "FUN", for "WOW", for "FAB", I can't hammer this home enough !
This is not about cheap drinks, ladies drink free, no, no and more NO.
It's all about being "THEE PLACE TO BE". Savor The Flavor of The Night !
Look @ what your bar staff wears.
Look @ what your bar stools look like.
Look @ what your music format is.
Look @ what your liquor bottles look like, dusted, filthy.
Look @ those neons which are so outdated.
Look @ the dress code of your customers.
Look @ all the posters, signs & garbage you have on your walls.
Look @ the fact, you have NO FOOD at all.
Look @ the fact, your Social Media consists of just a Face book page.
Look @ your attitude.
Look @ the stench your bar has, because you allow smoking inside.
Look @ the beers & liquors you have that are not selling at all.
Look @ the total lack of Women you have as customers.
Look @ what PAY PER VIEWS are costing you, & what you are making on them.
Look @ what bands are costing you & what you are making on them.
Look @ your DJ & what he or she is costing you & what you are making on them.
Look @ the so called "Promoters" you pay & what you are making on them.
Look @ what you spend on advertising & what you are making on it.
Look @ your Drink Menu & how lame it is with no Craft Cocktails at all.
Look @ behind your bar, how dirty it is your beer coolers how dirty they are.
Every single place that serves liquor & beer is your competition, ALWAYS remember that, so that you implement what they can't, they won't , they have no clue to do!!!!
I have asked you to do all of this before, over and over, yet, you still have not gotten off your tuchus to get it done. So now, with all the BIG HOLIDAYS upon us, it's time you walked the walk, and stopped talking the talk.
What you want is, to be packed Wed-Sun every Week. It's so easy, once you have the STRATEGIES, the PROMOTION PATHS, the WOW FACTORS. Just email, RichUnger@promotingnightclubs.com
NO CHALLENGE, NO PROBLEM, IS ABOVE MY PAY GRADE, WHEN IT COMES TO THE BAR, CLUB, RESTAURANT BUSINESS. I HAVE THE SOLUTIONS, THE ANSWERS, THE RESOLUTIONS YOU ARE HAVING DIFFICULTY IN FINDING, BUT I HAVE THEM.
IF YOUR BAR OR CLUB OR SPORTS BAR HAS A CEILING THAT IS TEN FEET HIGH OR ABOVE, YOU SHOULD FLY A "MINI DRONE WITH A CAMERA" DURING YOUR CROWD NIGHTS AND PROJECT THE VISUAL ON TO YOUR SCREENS. ESPECIALLY ON NIGHTS WHEN YOU HAVE A PACKED DANCE FLOOR, A SPECIAL GUEST PERFORMING, A CHEERLEADER CHALLENGE, THE PURPOSE IS TO IMPLEMENT THIS CONCEPT, AND BE THE FIRST IN YOUR ENTIRE AREA TO FEATURE IT. CONTACT YOUR LOCAL DAILY NEWSPAPER AND TV NEWS DEPARTMENTS. THE FUTURE IS NOW. IT'S THE PERFECT FUSION, NIGHTLIFE AND SCREEN LIFE. OF COURSE YOU CAN VIDEO TAPE ALL OF YOUR "MINI DRONE" FILMING. THIS SPECIAL FEATURE IS VERY EFFECTIVE DURING BIRTHDAY CELEBRATIONS AND HOLIDAY PARTIES. YOU ALSO POST THE VIDEOS ON INSTAGRAM, FACE BOOK AND YOUR OWN WEB SITE. I TESTED THIS METHOD OF CONNECTING PATRONS & REAL TIME, IT WAS A HUGE SUCCESS.
IT'S THE MISSING CONNECTION BETWEEN YOUR GUESTS AND THE VIEW FROM ABOVE.
IT'S A BRAND NEW "TERRIFIC TECHNIQUE" TO LIGHT UP YOUR CUSTOMERS AND ATTRACT FRESH NEW FACES AS WELL.
YOU ARE CAPTURING "THE MOMENTS".
IT'S ALL ABOUT "THE WOW". EMAIL RichUnger@promotingnightclubs.com
What You Buy @ The "DOLLAR TREE" for your store, you need to buy all that they have of those items for your Bar, NOW. Due to the Tariffs with China, "DOLLAR TREE" is going to cut back on the size of the items you buy for $1. So it would behoove you to buy the store out of what you use for your bar,your restaurant,your sports bar. Like it or not, China is playing "HARDBALL" and "DOLLAR STORE" has only one option, to reduce the size of items it sells.
Be smart and buy it "ALL" now.
Whisky Is Coming. "GAME OF THRONES" WHISKY PARTIES ARE A MUST THIS FINAL SEASON OF ONE OF THE MOST EVER WATCHED SHOWS ON "HBO".
Fans of "Game of Thrones" may have to wait until sometime in 2019 to see the final season of the wildly popular HBO fantasy series. But, in the meantime, they can drown their sorrows on some scotch whiskies.
The limited edition lineup is inspired by the Seven Kingdoms of Westeros, where the saga takes place, and the prominent families in the TV series.
Liquor giant Diageo has a special Johnnie Walker Blended Scotch Whisky called The White Walker by Johnnie Walker (out Monday, $36) and a collection of single malt scotches, coming in November.
The White Walker, a blend from two single malt scotches from Cardhu and Clynelish distilleries in northern Scotland, is meant to be served cold. When put in a freezer, the iconic 750-milliliter bottle's white and blue thermochromic ink will glow, a nod to the phosphorescent radiance emitted by the eyes of the show's villainous white walkers.
Northern Scotland faces "fierce and long winters, which then impacts the liquid that went into the White Walker," said Dan Sanborn, senior vice president of culture and partnerships at Diageo. "We really went to painstaking detail to match that white walker feeling and energy it evokes with the liquid and the scotches that we put in the bottle."
Each of the eight Game of Thrones single malt whiskies is crafted by a different Diageo-owned Scottish distiller; seven are inspired by the family Houses of Westeros and another by the Night's Watch (prices range from $29.99 to $64.99).
HBO is teaming with liquor giant Diageo, which owns Johnnie Walker whisky, on a special Johnnie Walker scotch and a collection of eight single malt scotches named after the families in the hit series. Among the single malts, due to be released this fall, is this House Targaryen Cardhu Gold Reserve, suggested price of $39.99. (Photo: HBO & Diageo)
The House Targaryen scotch ($39.99), which promises hints of clove and red apple, was made by the Cardhu Distillery. Two women (Helen Cumming and daughter-in-law Elizabeth) figure prominently in the northeastern Scotland distillery's history.
At that time in the early 1800s, the industry was "almost entirely dominated by males," Sanborn said. "We really wanted to bring the spirit of Daenerys Targaryen" (a character known as the Mother of Dragons) to the scotch, he said.
HBO is teaming with liquor giant Diageo, which owns Johnnie Walker whisky, on a special Johnnie Walker scotch and a collection of eight single malt scotches named after the families in the hit series. Among the single malts, due to be released this fall, is this House Lannister Lavagulin 9 Year Old single malt scotch, suggested retail $64.99. (Photo: HBO & Diageo)
Other single malts in the collection include the House Lannister scotch ($64.99), a 9-year-aged scotch from Lagavulin, and the House Stark Winter's Frost scotch from Dalwhinnie ($39.99), one of the highest-situated distilleries in Scotland.
"It's cold and remote much like Winterfell (the home of the Starks)," Sanborn said. "We really wanted to have a whisky and a region that also matched the value of each house."
The White Walker blend and the single malts are new to the U.S.; two of the single malts – Cardhu’s House Targaryen and Royal Lochnagar’s 12-year-old House Baratheon scotches – have been sold as Game of Thrones’ whiskies in select global markets.
"By and large, these are all very unique releases that are limited; once they are out, they are out," Sanborn said.
This isn't the first boozy endeavor for the brand, which has won the Emmy for outstanding drama three times. Brewery Ommegang released an official line of "Game of Thrones" beers, with the latest called King in the North, due Nov. 23, and there also have been wines released under the "Game of Thrones" label.
The latest beer in HBO and Brewery Ommegang's Game of Thrones series, King in the North is scheduled to be released Nov. 23. The barrel-aged imperial stout has a suggested retail price of $12.99. (Photo: HBO & Brewery Ommegang)
Beer and wine have played prominent roles in "Game of Thrones," with Tyrion Lannister (Peter Dinklage) being fond of both. Wine has played the role in at least two characters' deaths. But scotch and whisky has not been served at the forefront in the tales.
Instead, these whiskies are meant to add spirit to fans' treasuring of the show itself. " 'Game of Thrones' tends to be a social show. A lot of people get together to watch it and talk about it," HBO Vice President of Licensing and Retail Jeff Peters said. "This is something for the fans to enjoy during celebratory viewings of the show."
And, perhaps, help the year or so until the final episodes go down a bit smoother.
TRIBUTE BANDS ARE THE RAGE ! BARS, CLUBS, EVEN SPORTS BARS, CAN CASH IN AND CAPITALIZE ON TRIBUTE BANDS. HERE ARE A FEW THAT ARE PREMIER BANDS THAT PAY HOMAGE TO THE PERFORMERS THEY EMULATE."Cowboy" (Kid Rock tribute)," Ultimate Garth Brooks"," Nuthin Fancy" (Lynyrd Skynyrd tribute), "Smokin" (Boston tribute), "Double Your Trouble" (Stevie Ray Vaughan tribute), "In The Light of Led Zeppelin", "Diary of an Ozzman" (Ozzy Osbourne tribute).
In addition to these "ACTS", any band you book, require that their singer, their guitar players, their keyboard players are all wireless. That's right, so that they are not limited to the stage, but can move around the entire club. I booked a band @ my Club, called "Buster Brown", they were totally wireless. They opened their shows , with the lights way down, and two guitarists on top of the main bar, the keyboard player on top of a side bar, the lead singer, on the stage with the drummer. They were phenomenal and packed our club nightly.
Bands need to cover the milk crates that hold up their amps with black material, they can buy at any fabric store. They need to dress up not down, by this I mean no "SLOBWEAR". Why is it bands are allowed to violate your own dress code? There's an oxymoron somewhere in that kind of thinking. Take a new direction, rise up above the other bars, the other clubs you compete with. Stand out from all the others. As I always say, STOP LISTENING TO WHAT EVERYBODY SAYS TO DO. What are their credentials, what experiences do they have, what expertise do they possess?
The problem in this industry is EGO. Arrogance and finally ignorance. In Vegas there such a tremendous turn over in Management, in Clubs entire format, name, image, restaurants come and go. It is fierce in Sin City. Your lucky in your Community you have just a handful of competitors. You can stop them in their tracks with no problem if you have the Strategies, the Direction, the Guidance, that's where I come in. You can watch all the reality bar shows you want on TV.But, aside from saying "I'm so glad I am not on that show", exactly how does that help you and your specific challenges? Can you handle the truth about your place, and not pay a penny to hear it? Fill this form out, easy as that! http://promotingnightclubs.com/contact.htm
If you can't handle the truth, then operate in denial and see where that has gotten you.
FOOD & BEVERAGE OWNERS, BAR OWNERS, SPORTS BAR OWNERS, CLUB OWNERS, GENTLEMAN CLUB OWNERS, SERIOUSLY, LISTEN UP!
WHEN IT COMES TO YOUR SOCIAL MEDIA FROM YOUR WEB SITE TO ALL YOUR SOCIAL MEDIA PLATFORMS, PLEASE TAKE THESE TIPS TO HEART:
A. ALWAYS PUT YOUR SITES IN YOUR NAME.
YOU DON'T WANT ANYONE ELSE TO CLAIM OWNERSHIP, I HAVE SEEN NIGHTMARES THAT RESULT ENDING UP IN COURT, BECAUSE OWNERS WERE LAX IN NOT PROTECTING THEIR SITES AND THEIR OWNERSHIP.
B. LEARN HOW TO USE YOUR SITE AND ALL YOUR SOCIAL MEDIA SITES. SURE YOU MAY PAY SOMEONE BY BARTERING FOOD AND BAR TABS OR EVEN WITH CASH, BUT AT THE END OF THE DAY, IT'S YOUR SITE, YOUR SOCIAL MEDIA PLATFORMS, LEARN HOW TO NAVIGATE AND TO USE THEM.
C. KEEP YOUR PASSWORDS SAFE. I MEAN TRUST NO ONE OR VERY, VERY FEW PEOPLE WITH YOUR PASSWORDS. THOSE THAT YOU ENTRUST WITH THEM, HAVE TOTAL CONTROL OVER WHAT CONTENT GOES UP ON THEM. ALWAYS KEEP THAT IN MIND.
D. ALWAYS COPY VITAL INFO OFFLINE. IF FOR SOME REASON SITES YOU ARE ON CRASH, OR YOUR COMPUTER CRASHES, ALWAYS HAVE A HAND COPY THAT YOU MAINTAIN TO PROTECT CONTENT THAT YOU FEEL IS VITAL. COPY IT, PASTE IT, THEN PRINT IT OUT, AND KEEP IT.
E. THE MOMENT YOU DECIDE TO TERMINATE SOMEONE, CHANGE YOUR PASSWORDS IMMEDIATELY AND LOCK THEM OUT OF ANY ACCESS TO YOUR WEB SITE OR SOCIAL MEDIA PLATFORMS.
YOU DON'T WANT ANY NASTY OR NEGATIVE CONTENT POSTED BY DISGRUNTLED FORMER EMPLOYEES.
F. MAKE SURE YOU LISTEN TO WHAT YOUR EMPLOYEES SUGGEST YOU POST AND THANK THEM FOR THEIR INPUT. DON'T LET CONTENT BECOME STAGNANT. FOR EXAMPLE, I HAVE WRITTEN TWO NEW COLUMNS FOR MY SITE EVERY MONTH FOR THE PAST 20 YEARS. YUP, I SURE HAVE. I LOVE WRITING ABOUT THE BAR, RESTAURANT, NIGHTCLUB, SPORTS BAR, GENTLEMAN'S CLUB, LOUNGE, BEACH BAR, CATERING HALL, HOTEL BAR INDUSTRY.
I DON'T HAVE THE HEADACHES AND WORRIES, STRESS, SOAP OPERAS YOU HAVE TO GO THROUGH, ALL I DO IS TELL IT, LIKE IT
Why Aren't You Serving Your Customers Who Want SHOTS, www.shotpakinc.com
The "SHOT" that comes in a Pouch, that is bio degradable, and that tastes fresh and unique?
Stop with all the antics of serving a "SHOT".
Seriously, once you go "SHOTPAK", you will never ever serve a "SHOT" any other way. PPI TECHNOLOGIES created them, and they are GENIUS. All the other methods are outdated. Nobody pays me a penny to give out a "RICHIE's RIGHT", so try serving a "SHOT" my way, and You Welcome!
WASTING $ ON DIRECT MAIL COUPONS !
SO A RESTAURANT USES "DIRECT MAIL" WITH A COUPON OFFERING "BUY 1 ENTREE GET 1 1/2 PRICE".
A STRONG INCENTIVE FOR POTENTIAL DINING GUESTS TO FREQUENT THIS RESTAURANT RIGHT?
WRONG. BECAUSE IN VERY SMALL PRINT, BARELY READABLE, IT SAYS "LIMIT ONE TO A TABLE".
WHICH MEANS, SAY YOU GO TO THIS RESTAURANT WITH A PARTY OF SIX.
ONLY ONE PERSON CAN ORDER AN ENTREE WHILE ONLY ONE OTHER PERSON CAN BE ENTITLED TO AN ENTREE 1/2 PRICE.
WHO CARES IF TEN PEOPLE COME IN, AND THIS PARTY HAS THIS COUPON, LET THEM USE IT.
LET FIVE PEOPLE EAT ENTREES THEY WILL PAY MENU PRICES AT, AND THE OTHER FIVE WILL PAY 1/2 PRICE.
YOU ARE STILL MAKING $ ON ALL TEN ENTREES.
THIS IS THE QUIET BEFORE THE STORM.
THIS COUPON IS ONLY GOOD DURING WEEKNIGHTS, SO IT BEHOOVES YOU TO ENCOURAGE AS MANY PEOPLE AS POSSIBLE TO TAKE ADVANTAGE OF THIS COUPON AND FIND YOUR PLACE, DINE @ YOUR PLACE, WRITE GREAT REVIEWS ABOUT YOUR PLACE, AND BECOME A LOYAL PATRON, WHO COMES BACK AGAIN.
YOU HAVE EVERYTHING TO GAIN AND NOTHING TO LOSE, BUT WHEN YOU TAKE THIS "NICKEL & DIME APPROACH", OF ONLY ALLOWING THE COUPON TO BE VALID FOR ONE COUPLE, YOU DISCOURAGE MOST PEOPLE FROM EVEN USING THIS COUPON.
WHAT A TOTAL WASTE OF YOUR MARKETING $, WHAT A REALLY DUMB APPROACH TO TAKE.
WHEN YOU WANT TO KNOW HOW TO DO IT, AND PACK YOUR RESTAURANT, SIMPLY EMAIL RichUnger@promotingnightclubs.com
AND PLEASE, STOP WASTING VALUABLE ADVERTISING AND MARKETING DOLLARS.
Why Do Restaurants Post Their Menus online, on their web site, but they exclude the prices?
I certainly understand, when it comes to certain Seafood, you cannot list a price , but rather "Market Price Applies".
BUT, when you totally leave off the prices of every single Appetizer, every single Entree, every single Dessert, what purpose does it serve?
You only anger potential Patrons.
What are you afraid of?
If you are concerned people won't come in, if they see your prices, then review your prices and adjust them.
The typical formula is take any entree x3 for the menu price and $1 per Side Item.
How difficult can that be?
Unless you are overpriced and you want people to drive to your dining experience, only to leave, once they see "THE MENU WITH THE PRICES ON IT"!
BE SMART, RESPECT YOUR OWN PRICES, POST THEM !!!!!
WHEN A TOP NAME PERFORMER IS COMING TO YOUR AREA, WHY ARE YOU NOT HOSTING A "PRE CONCERT PARTY" AND WHY AREN'T YOU PRESENTING AN "AFTER PARTY"?
BOTH OF THESE CONCEPTS ARE HUGE MONEY MAKERS.
YOU DO NOT NEED THE ACTUAL PERFORMER TO EVEN SHOW UP.
BUT YOU DO NEED "WOW FACTORS" TO ENHANCE AND ENERGIZE THE NIGHT, EITHER BEFORE OR AFTER THEIR PERFORMANCE.
OF COURSE YOU HAVE TO BE LOCATED WITHIN A FEW MILES OF THE VENUE, THEY ARE APPEARING AT.
YOU ALWAYS ASK YOUR ATTENDEES TO THE "PRE PARTY" TO SHOW THEIR TICKET, SO THAT YOU HAVE ACTUAL CONCERTGOERS.
YOU ALWAYS ASK YOUR ATTENDEES TO SHOW THEIR TICKET STUB, SO THAT YOU HAVE ACTUAL GUESTS WHO WERE AT THE PERFORMANCE.
SURE IN VEGAS AND MAJOR CITIES THEY PAY THOUSANDS AND THOUSANDS OF $ FOR THE PERFORMER TO PERSONALLY APPEAR.
BUT WHEN YOUR IN A SECONDARY MARKET, YOU DON'T NEED TO GO TO THAT EXTENT.
WHEN PEOPLE ARE GOING TO THE CONCERT, THEY ARE ALL FIRED UP AND PUMPED UP, THAT IS TO YOUR ADVANTAGE.
WHEN PEOPLE HAVE ALREADY GONE TO THE CONCERT, THEY ARE ALSO ADRENALINE PUMPED, BECAUSE THEY JUST SAW THE ARTIST AND ARE RELIVING THE BEST PARTS OF THE NIGHT.
EITHER WAY, IT'S A WIN-WIN FOR YOU, YOUR BAR, OR YOUR CLUB, OR YOUR RESTAURANT WITH NIGHTLIFE.
NEED SOME EXPERTISE TO DO IT RIGHT?
HAPPY THANKSGIVING TO EVERYONE.
GIVE THOSE WHO WORK IN YOUR KITCHEN AND ARE NOT CHEFS OR COOKS, A FREE TURKEY.
GIVE THOSE WHO WORK BEHIND THE BAR, BUT ARE NOT BARTENDERS, A FREE TURKEY.
"THANKSGIVING IS ALL ABOUT GIVING", SO DO IT !!!!!!