MARCH 2018 - BARS, "BUD" NO LONGER KING & MORE!
YOU KEEP ORDERING "BUD", "BUD LIGHT", "ULTRA", AND OTHER BUD PRODUCTS, AND THEN YOU REALIZE THAT THEY ARE NOT SELLING LIKE THEY USE TO.
THE FREE BANNERS THEY MAKE FOR YOU, BRINGING IN THE "BUD GIRLS', AND WHATEVER OTHER LEGAL ELEMENTS THEY CAN, TO SUPPORT THEIR PRODUCT IN YOUR BAR.
BUT, IT'S OVAH. "MILLER LITE" IS CLIMBING FAST.
CRAFT BEERS ARE CLIMBING EVEN FASTER.
YOUR FIGHTING THE URGE TO ORDER MORE "CRAFT BEER BRANDS", BECAUSE YOU FEAR THEY WON'T SELL. BUT TRUST ME, HAVE FAITH IN THESE "CRAFTS", THEY WILL SELL.
YES, YOUR BAR STAFF IS GOING TO HAVE TO COURTEOUSLY PUMP UP THE CRAFT BRANDS, BUT ONCE YOU DO, YOU MAKE A CUSTOMER OUT OF "CRAFT BEERS" THREE OUT OF FIVE TIMES.
THE USUAL SUSPECTS NO LONGER HAVE THE RELEVANCE THEY ONCE HAD.
THAT'S WHY YOU SEE "BUD'S PARENT COMPANY" BUYING UP ALL THE CRAFT BRANDS THEY CAN.
AGAIN FOR THE 10TH TIME, TAKE DOWN ALL THOSE OLD BEER NEONS, THE ARE MEANINGLESS.
CRAFT BEERS ARE COMING ON STRONG,BECAUSE THIS GENERATION WANTS TO DECLARE THEIR OWN BEER. THEY ARE NOT BEER BOTS, THEY WILL NOT FOLLOW IN WHAT THEIR GRANDFATHER AND FATHER DRANK.
IF THAT WERE TRUE AND FACTUAL, THEN "BUD" WOULD NOT BE EXPERIENCING THE DOWNWARD FOAM FALL THEY CURRENTLY ARE.
IN FACT, TAKE AWAY THEIR INTERNATIONAL BEER SALES AND DOMESTICALLY THEIR BEER SALES ARE WAY DOWN.
I HAVE KNOWN THE OWNER OF A HUGE BUD BEER DISTRIBUTORSHIP, HE WAS SO GOOD AT GAINING MARKET SHARE, "BUD" ENCOURAGED HIM AND HE DID PURCHASE ANOTHER "BUD" DISTRIBUTORSHIP IN ANOTHER STATE.
HE RUNS A VERY TIGHT SHIP. HE DOES SPONSORSHIPS THAT HE PAYS UP TO ALMOST $20,000. TO BE THE BEER SPONSOR FOR, AND IN RETURN NOBODY SELLS ANY OTHER BEERS BUT "BUD PRODUCTS".
BUT.......EVEN THIS MAJOR MONETARY MOVE HAS IT'S PITFALL.
IT'S ALWAYS THE SAME "BUD KEG TRUCKS", ALWAYS THE SAME PERSONNEL IN THE SAME BORING UNIFORMS, ALWAYS THE SAME EVERYTHING.
THE DAYS OF BASIC BRANDING OF WHAT WORKED IN THE PAST, WHAT WAS THE NAME AS IT WAS AND THE WAY IN WHICH IT WAS DISPLAYED ARE OVER.
DO YOU NOTICE THE MAJOR NAMES CHANGING THEIR LOGO? DO YOU NOTICE THE WAY IN WHICH THE MAJOR FOOD AND BEVERAGE NAMES ARE TAKING AN ENTIRELY NEW APPROACH TO EVERY PART OF THEIR PRESENTATION.
THE SAME GOES FOR YOUR BAR. THE SAME GOES FOR YOUR RESTAURANT, THE SAME GOES FOR YOUR SPORTS BAR, THE SAME GOES FOR YOUR BAR AND GRILLE, THE SAME GOES FOR YOUR GENTLEMAN'S CLUB.
IN THIS GENERATION, THIS DECADE, PEOPLE WANT "NEW", THEY WANT WHAT IS FRESH,THAT THEY ARE ATTRACTED TO.
LOOK BACARDI JUST PURCHASED PATRON FOR $5.1 BILLION . TALK ABOUT BEING A KING. THEY ARE ALL ROYALTY ON THE TOP SHELF.
WHAT'S YOUR MARKET? WHO ARE YOUR CORE CUSTOMERS?
LOOK, CONSUMERS ARE DRINKING LESS BEER, BUT SPENDING MORE ON BEER.
WHAT DOES THAT TELL YOU?
THE ANSWER IS "CRAFT BEERS". THAT IS WHAT'S CHANGING THE GAME.
THEN YOU HAVE OWNERS WHO HAVE A SUCCESSFUL VENUE AND HAVE FRESH MONEY JOIN THEM IN OPENING A NEW VENTURE WITH A NEW CONCEPT AND APPEALING TO AN ENTIRELY DIFFERENT DEMOGRAPHIC, THAN THEY HAVE EVER REACHED OUT TO.
UNFORTUNATELY, TOO BAD, SO MANY OF THESE VENTURES END UP AS TOTAL LOSERS.
I TOOK ON, A BAR GOING DOWN FAST, WAY DOWN BAR AND TURNED IT AROUND, MAKING IT A HUGE SUCCESS, THEN THESE OWNERS SOLD IT, THE NEW OWNERS TOOK THE SUCCESS AND RAN IT INTO THE GROUND.
SO THEN, YUP NOW THE THIRD SET OF OWNERS COME IN, THEY ASK ME TO TURN IT AROUND AGAIN, WHICH I DID.
I HAVE TO LAUGH A LITTLE, REMEMBERING HOW I DID THIS TWICE TO THE SAME VENUE, JUST AS I TOOK ANOTHER BAR, GAVE IT A NEW NAME, RE-SET IT, THEN FOUR YEARS LATER, THE OWNERS WANTED A NEW LOOK/FORMAT SO I DID IT AGAIN, NOW FIVE YEARS LATER, THEY WANT TO SELL THE VENUE, BUT THEY WANT IT PACKED WITH A FORMAT THAT IS FRESH, SO FOR THE THIRD TIME, I ONCE AGAIN PLAYED "ASK RICHIE".
THE MAJOR IMPACT TO YOUR BAR BUSINESS RIGHT NOW IS OUT WITH THE OLD IN WITH THE NEW AND TO CREATE AS MANY NEW STREAMS OF INCOME, IN ADDITION TO LIQUOR, BEER, WINE, CRAFT BEER SALES. IT'S NOT HARD TO ENHANCE YOUR BAR'S CASH FLOW. BUT SO MANY BARS, RELY ON JUST WHAT THEY POUR, SO THEIR CASH FLOW IS SO SLOW.
WHY OWNERS WANT TO FEEL MISERABLE, UNHAPPY, DEPRESSED, WORN OUT, BEATEN, AND LOST IS BEYOND MY OWN COMPREHENSION.
I THINK JUST THE OPPOSITE.
WANT TO KNOW WHAT IS GOING ON WITH YOUR BAR,CLUB, SPORTS BAR, LOUNGE, HOTEL BAR, POOL BAR, BEACH BAR, BAR & GRILLE, IT'S SO EASY JUST FILL THIS OUT:
BONNIE RAITT USE TO SING " I CAN'T MAKE YOU LOVE ME IF YOU DON'T"
I CHANGED THE LYRIC TO " I CAN'T PACK YOUR BAR IF YOU DON'T"
TIRED OF BEING EMPTY, TIRED OF SEEING YOUR COMPETITION SO BUSY, THEN DO SOMETHING ABOUT IT.
I WAS TAUGHT BY MY FATHER TO "NEVER LAY OVER AND PLAY DEAD FOR ANYONE".
I HAVE LIVED THAT MANTRA, MY ENTIRE LIFE.
WHAT ABOUT YOU?
SOME FINAL "CRAFT BEER & BRANDED BEER SALES"
Craft beer sales, which continue to rise, have made up about half of the volume lost by the big beer brands. Total craft beer sales rose more than 1 million barrels to 25 million barrels total, compared with 10.7 million barrels in 2010, according to some estimates.
But some big craft beer brands, including No. 1 craft beer brewer Boston Beer Co., maker of Samuel Adams beers, and No. 2 Sierra Nevada Brewing Co., saw sales drop in 2017 by 300,000 and 80,000 barrels, respectively. My opinion is there social media and national TV Branding was way off and they lost market share to other Craft Beers with hip names, labels and tastes.
"Beer per capita consumption has been dropping for about a decade, (with beer) giving up share to spirits and wine,"
The two brands listed with the biggest increases in shipments in 2017: Michelob Ultra, also made by Anheuser-Busch, which increased shipments by 21% to make it the No. 6 major beer, and No. 8 craft brewery Founders Brewing Co., which increased shipments 34%.
While some beer drinkers switched from Bud Light and one of the other top beers to imports or craft beers, others have switched to spirits and wine,Millennial s are especially promiscuous drinkers, often drinking across all three categories even on the same occasion, which in fact gives you the worse hangover in the morning or next day.
Overall alcohol consumption in the U.S. has remained stable, so "beer has been losing,"
Others might argue that the big beer brands, "are in a natural life cycle decline."
A Bud Spokesperson of course said, " Budweiser is in a strong position for the future, and we are very confident in our current plans and the year ahead of us."
WE SHALL SEE, I STRONGLY DISAGREE BASED ON THE CRAFT BEER REVOLUTION. OF COURSE, "BUD" IS GOING TO BUY UP AS MANY "CRAFTS" AS THEY CAN, BECAUSE THEY ACQUIRE BY "RICHIE'S OLD ADAGE", "IF YOU CAN'T BEAT EM BUY EM OUT".
Look @ the TV Spots "OLIVE GARDEN" Is running. Every dish is loaded with fat, calories, sodium, what about cholesterol? the Dishes have no "Health Attributes" to them at all. None of the words I am using are even incorporated in their TV Spots. It's all about all the "Bread Sticks" you can eat, all the salad, which the dressing has,more calories than you can even guess . In an age of farm grown, organically grown, naturally grown, not one word again is mentioned in the "OLIVE GARDEN" TV Spots about any of these dynamics. To OLIVE GARDEN "SUITS", Their CMO, and their AD AGENCY, simple question, why target and appeal to people who should not be eating what your serving, rather than to everyone who should be eating what your serving? Email RichUnger@promotingnightclubs.com I've got "THE BRASS ONES" for asking, do you have them to answer?
Do you hear the Words "ORGANIC", "ALL NATURAL", "FARM FRESH", "FARM to TABLE", "GROWN on our own FARM", on Menus at the Restaurants you own, manage or work at? Because this Generation does not want That SODIUM CUP FULL, that CALORIC SKY HIGH NUMBER, that ARTIFICIAL FLAVOR & COLORING, that CHEMICALLY FED DISH. IT'S TIME YOUR MENU WAS REVAMPED TO CATER TO YOUR NEW CLIENTELE. STOP OPERATING IN THE PAST. DINING GUESTS TODAY ARE VERY SMART, THEY ARE HIP TO WHAT GOES INTO THE ITEMS THEY ORDER, IF YOUR SERVERS DON'T KNOW, THEN HOW ON EARTH ARE YOU SUPPOSE TO STAY OPEN, IF YOU DON'T CHANGE WITH THE TIMES?
GET RID OF ALL YOUR WELL LIQUORS, THAT'S RIGHT CLEAN YOUR BAR OUT AND BECOME A TOP SHELF BAR, CATER TO THE CROWD THAT SPENDS, NOT THE CROWD THAT COUNTS THEIR CHANGE TO PAY FOR THEIR WELL DRINK. YOU BAR OWNERS ARE SO STUBBORN, SO HARD HEADED, YOUR AFRAID OF YOUR FUTURE, YET YOUR CURRENT IS PUTTING YOU OUT OF BUSINESS. SAME BANDS, SAME SMELL, SAME DECOR, SAME EVERYTHING AND YOU WONDER WHY, WHEN A NEW PLACE OPENS, YOU ARE READY TO SHUT YOUR DOORS?
LET ME MAKE THIS CRYSTAL CLEAR, EVERY NEW BAR, LOUNGE, RESTAURANT/BAR, SPORTS BAR WITH BRAINS, EVEN NEW BAR & GRILLES ARE GOING UP SCALE BEHIND THEIR BARS.
STOP SERVING GUT ROT, AND START SERVING THE BRANDS, THE LABELS, THE NAMES, THE TASTES, THE BEST!!!!!
DON'T KEEP LOSING CUSTOMERS AND $$$$$$$$$$$$$
DO YOU KNOW WHO THE MEDIA INDUSTRY CALLS "THE $10 BILLION DOLLAR WOMAN?"
NBCUNIVERSAL AD SALES CHIEF LINDA YACCARINO PUSHES, PUMPS, PULLS, MORE AD DOLLARS FOR HER NETWORKS, ONLINE PORTFOLIO. SHE DOES NOT LET A SINGLE "MEDIA BUY" SLIP BY. SHE CLOSES THEM. SHE HAS HER NETWORKS PAY WHAT IT TAKES TO GET SAY "THE OLYMPICS IN SOUTH KOREA", THEN SHE MAKES IT PAY, BY GENERATING "BUYS" TO COVER THE COST AND CREATE THE PROFITS. ASKED TO DESCRIBE HERSELF, "HOW COMPETITIVE AM I? i AM PROBABLY THE MOST COMPETITIVE PERSON YOU'LL EVER MEET".
HER SECOND MOST MEMORABLE QUOTE, " I REALLY AM WORKING MY ASS OFF TO GET US DIFFERENTIATED IN THE MINDSET OF OUR CLIENTS".
FINALLY, I CAN RELATE TO SOMEONE WHO THINKS LIKE I DO.