DECEMBER 2014 - DON'T COMPETE DO SOMETHING DIFFERENT
Aren't you tired of copying your bar, club, restaurant, lounge, gentlemen Club, Sports Bar, Bar & Grill Competition?
So the bar down the street is packed and your not.
That bar is giving away their beer and drinks dirt cheap.
BUT YOU DON'T HAVE TO.
What you do instead is totally out of your current mindset. what you do, you never ever considered.
What you do is take on all other Bars in your area.
YOU DO SOMETHING ENTIRELY DIFFERENT....................
A Bar Owner came to me, he is in a "Bar Loaded District", he trusted a Bartender who had a following to run his bar. He made him a Minority Partner, and he was off to the races.
The Majority Owner rarely went into his own Bar, he had two other businesses to run, and simply put his faith and confidence into this very popular bartender.
A Year went by, the money did not match the liquor and beer orders. The Majority Owner could not balance the amount of liquor/beer.wine/energy drink Wholesale Orders to the weekly revenue.
It just did not add up.
So the Majority Owner, devastated by the betrayal,let the Minority Owner go, and took over his Bar. But all of a sudden, there was no business. On a Friday, nobody even came through the doors for hours.
The Majority Owner went into a "Self induced Powerful Pity Party". He was lost.
He could not comprehend such a clear "Register Emptying Act" that had occurred almost every day and night.
In addition,the following the Minority Owner had,was due to the over pouring, over serving.
The Camera System was tampered with.
And so the Bar is on life support, sadly the Majority Owner is dwelling on his pain and suffering, and not taking a Fresh New Attitude to turn this Bar back into a Successful Fresh New Name, Format, Decor and Staff.
When you don't take a hands on approach to your Bar, you risk the worse case scenario from occurring.
But, why waste your life on the past, the Future is NOW, this Bar can easily return to "The Hot Spot", It is all about a Relentless, Tenacious Mind Set to do all that it takes to accomplish THE NEW.
Yet,this Owner is emotionally empty.
This Owner needs to RISE UP, FOCUS TOTALLY ON TODAY and TOMORROW. You can't go back in time, but you can make the move to "INVIGORATE", and that is what always works.
Because Owners now have a "GAME PLAN" to operate by on a Daily Basis, a "SET OF STRATEGIES" to implement, and a "MARKETING PATH", so that instead of radio, print, flyers, club promoters,cheap drinks, bar begging, panic promoting, listening to anybody and everybody, ENOUGH!!
Time to "INVIGORATE" with "WOW", "FUN", "FAB", just fill out this form, it's Free.
THE PROBLEMS NEVER CHANGE, JUST OFTEN GO BEYOND THE NORM
Hello Rich, I was browsing the Internet and saw you giving some advice in owning a bar, like the others posted it's been my dream to own my own bar which I finally accomplished this past April, I am also going through some of these same problems, this is a sports bar and had been here for 30+ years at one time very successful! We practically see just breaking even, we want to change the name and the entire feel of the bar, we have great bands and best entertainment but everyone complains on paying a cover charge and frankly the cost of the entertainment isn't worth it vs the sales we make, how can we change this? One thing that killed the sales when we first took it over was we were forced to go non-smoking the 2nd month we owned it, now 7 months later because of a meeting with the landlord and proof of sale decline he had allowed smoking back on certain nights, now we have just started to serve breakfast from 1am-5am because we always bears customers talking about leaving and going to waffle House down the road, grant it this is our second week but really haven't seen much support from this change (when everyone including customers had said it was a great idea) with all the changes we have brought and get staff, food, specials, entertainment etc. Etc. Why are we barely scrapping by? Also a problem we have is the regulars that have been coming to this establishment for 18+ years don't respect the place, they recently tore the urinal off the wall in the men's bathroom (3rd time) since we have owned it! They act as if they own the place, and so do some of the employees, which must of them no longer work there, bit this is because the last owner was never here and let everyone do as they wish for the last 4 years, how do I break this cycle? Seems everything we have tried, changed hadn't worked. I want a place with the "WOW" factor and any everyone to want to come to my establishment because that's where it's at, please give me some advice on how to make my bar successful again!
Frustrated Bar Owner!
First, every employee should of been let go.
Second, Stop listening to what people want, suggest or think.
They are not EXPERTS, they are use to the same and they don't
want nor accept change.
Third, Any and all those who continue to rip out your Urinals
should be banned from ever entering this Sports Bar again.
Fourth, The bands you are booking are local bands, they are
boring, and basic. If they are not local and not drawing a packed
room then they are the wrong bands.
You need to go beyond the usual, and bring in the "WOW" Bands,
which in turn, reduces Cover Charge Resistance by 100%.
Fifth, You need to reclaim this Sports Bar with a fresh new
attitude. Nicely transform your unfriendly customers out and bring
in fresh new spending patrons.
Your Current QUALITY of Customer is low.
Sixth, You have no Game Plan, none, you don't know what your
doing, why your doing it, how to do it, when to do it.
Your wasting alot of money, and you are not getting any "Bang"
for your "Buck".
Seventh, You have no "WOW FACTORS", they are not successes
overnight, it takes a FULL MONTH of pre marketing, both in
house, online and in your Community.
No radio, No Print Ads.
Eighth, You have no Set of Strategies, you don't know what your
doing, your taking it all personal, because your not reversing the
You just are going through the motions.
Ninth, You don't need to open for Breakfast, unless it is
Your not "IHOP", nor can you compete with them. They are
spending a million $ right now, reinventing their own image.
The Money is in the Liquor, the Beer, The Wine, The Fresh New
Menu as opposed to your current food selection.
Tenth, There is to much Drama in your food and beverage Venue.
Stop creating, continuing and commenting on what people say.
This is not Junior High, it's a real viable business.
Eleventh, I don't know what your online presence is,but I gather
you are not exceptional at Mastering Social Media Marketing.
You are losing tens of thousands of dollars right now.
Twelfth, You have no "Night Before Christmas Eve Event", you
have no "New Year's Eve Event, you have no month in advance
marketing going on.
You are going to lose this business, unless you "break this cycle"
and bring in an Expert.
Then, listen, follow, implement what He directs you to do.
Sadly, Right Now,You are a Deer In The Headlights".
Finally, It's all about "Don't Compete", "Create Something New",
and your not!!
If YOU as an OWNER are going through situations, DRAMA,
problems, don't waste time, don't lose anymore $
EMAIL, RichUnger@promotingnightclubs.com NOW.
WHY WOULD YOU HESITATE AND CONTINUE TO
You are taking up too much of your time with "DRAMA".
This business is not easy, but it has to be consistent,
it has to be relentless,
it has to be exciting,
it has to be enticing,
it has to be explosive,
it has to be entertaining.
You are missing all these dynamics.
I have been an Expert in this Industry going on 45 years, I have
seen it all, heard it all, and DONE IT ALL.
THE KEY TO STAYING AHEAD OF THE CURVE IS TO READ,
LISTEN, WATCH AND ABSORB THE TRENDS, THE FADS, THE
CULTURE OF THE MILLENNIALS, THEY ARE THE KEY TO THE
FUTURE OF YOUR VENUE. I AM PASSIONATE ABOUT THIS
BUSINESS ARE YOU , OR JUST BURNT OUT, TIRED , AND
FOOD AND BEVERAGE, AS WELL AS BEVERAGE ONLY OWNERS
SHOULD REALLY UNDERSTAND THE NATURE OF THE BEAST
THEY ARE DEALING WITH.
WHILE THE FORMAT HAS TO BE VERY INVITING, THE
SERVICE HAS TO BE TOTALLY PROFESSIONAL, THE FOOD
AND DRINK HAS TO BE SUPERB, THE GUESTS HAVE TO FEEL
WHEN YOU HAVE BEER SIGNS ADVERTISING PRICES, WHEN
YOU HAVE BEER NEONS, WHEN YOU HAVE FLYERS TAPED TO
YOUR WALLS, WHEN YOU HAVE A HIDEOUS FRONT
ENTRANCE, WHEN YOU HAVE A WORN OUT BAR, WHEN YOU
HAVE DARTS NOBODY PLAYS, A POOL TABLE HARDLY USED,
AN ATM THAT IS RARELY USED, GET RID OF THEM ALL.
WHEN YOU HAVE A FOUL ODOR IN YOUR BAR, FIND THE
AND ELIMINATE IT ASAP.
WHEN YOU HAVE A DJ OR STAFF THAT CURSES WARN THEM
ONCE, THEN OUT THE DOOR THE SECOND TIME.
WHEN YOU HAVE EMPLOYEES CONSTANTLY ON THEIR CELL
PHONES TAKE THE PHONE AND LOCK IT IN YOUR OFFICE.
DO NOT TOLERATE DISRESPECT.
IF YOUR NOT GOING TO BE A HANDS ON OWNER, DON'T
EXPECT A SUCCESS.
I EAT, SLEEP AND BREATHE THIS INDUSTRY, BECAUSE I
BUT, I SEE SO MANY OWNERS, MAKING SO MANY
MISTAKES, LOSING SO MUCH MONEY AND REFUSING TO
LISTEN TO THOSE WHO KNOW MORE THAN THEY DO.
ALOT MORE !!!
I never ever use the real name of the person, I never name the
bar or club, I never name the real City or State, so you are
THIS IS DECEMBER,THE LAST MONTH OF THE YEAR, YOU SHOULD
START MARKETING "NEW YEAR'S EVE", ASAP.
SELL IT OUT, QUICKLY.
YES, YOU NEED TO HAVE A GIANT SCREEN FOR "LIVE FROM TIMES SQUARE", YES YOU HAVE THE CHAMPAGNE TOAST, BUT BEYOND THE COMPLIMENTARY PARTY FAVORS, BALLOON DROP, BUT, WHAT ARE YOU GOING TO HOST DURING THE NIGHT, TO HAVE YOUR GUESTS ARRIVE @ 9PM AND STAY TILL 2AM?
YOU KNOW WHAT THIS MONTH TAKES TO MAXIMIZE YOUR PROFITS, AND MINIMIZE YOUR COSTS?
FIERCELY SMART. PHENOMENALLY CREATIVE, BRUTALLY COMMITTED,
ASTONISHINGLY DISCIPLINED, TERRIFICALLY BLESSED WITH A GREAT MANAGEMENT AND STAFF.
IF YOUR NOT TOTALLY UP TO PAR WITH THESE ATTRIBUTES, BY ALL MEANS, DON'T HESITATE, EMAIL RichUnger@Promotingnightclubs.com
SHOW DON'T TELL...............................
Restaurants, don't talk about, or describe your dishes, online or even on your menu, from now on, visual is delicious.
Every Picture sells an Appetizer, an Entree, a Dessert.
"Fanny Farmer Candies", plaster their window fronts with huge, over sized,pictures of Candies,
They are so enticing, so inviting, that before you even enter their Store, you are already prepared to buy.
I advised a Bistro to put a " BIG DIGITAL PHOTO FRAME" in their front window that constantly rotated showing high resolute Pictures of their various Entrees.
The Scallops, The Lobster, The Basa, The Sword Fish, all were visually edible.
Again, right in their front window.
Nobody could walk by,without being captivated by the "Pictorial Entrees", that you could almost taste.
THEIR WALK IN TRAFFIC, INCREASED DRAMATICALLY.
High Quality Photos are the KEY.
Restaurants cannot and should not use Coupons.
Restaurants cannot and should not ignore negative YELP Reviews.
Do you know how to resolve negative Yelp Reviews?
Restaurants cannot and should not use Radio.
Restaurants cannot and should not use Print Ads, ore Generic, Institutional Ads in Magazines. THEY NO LONGER WORK.
Restaurants must, must, must learn how to reach out to Millennials they are your Future, and the Future is NOW.
Restaurants cannot and should not continue to feature items on their menu that are not selling, costing you $ to buy the foods, but yet, your not selling them.
Restaurants cannot and should not ignore "SUNSET SPECIALS".
Restaurants cannot and should not ever ignore the Nightlife, The real $ is in the Liquor, after Food Service Hours.
Four Nights a Week, you transform into a Nightlife Adventure.
Accept the thousands and thousands of New Cash Flow coming into your Revenue Stream................................
NIGHT BEFORE CHRISTMAS EVE
IS A HUGE NIGHT. I HAVE CREATED A CONCEPT, THAT ATTRACTS ALL THE
MOVERS AND SHAKERS,THE YOUNG PROFESSIONALS. IT'S TIME TO LET GO OF THE PAST. AS WE MOVE INTO 2015 SO SHOULD YOU.
YOU CAN WATCH ALL THE BAR REALITY AND RESTAURANT REALITY SHOWS YOU LIKE, BUT THE BOTTOM LINE IS.................WHEN IT COMES TO YOUR ESTABLISHMENT, WHAT ARE YOU PREPARED TO CHANGE, TO IMPLEMENT, TO ADD, TO TAKE OUT, TO BE AHEAD OF THE CURVE, RATHER THAN CHASE YOUR COMPETITION TO TRY BRINGING IN QUALITY PATRONS, WELCOMING IN BEAUTIFUL WOMEN, BUILDING A LOYALTY PROGRAM, THAT IS K.I.S.S. KEEP IT SIMPLE STUPID. DON'T MAKE YOUR PROGRAM DIFFICULT TO EARN A FREE MEAL.
IT'S BASIC, YOU WANT PATRONS TO DINE OFTEN, TO DRINK DAILY, TO BRING FRIENDS, AND THEIR FRIENDS.
THIS IS NOT ROCKET SCIENCE, IT'S SO EASY.
BUT IT DOES REQUIRE CONSISTENCY.
WHAT IS "UNGER BAR VERTICAL INTEGRATION"?
SIMPLE, IT'S TAKING EVERY SINGLE STREAM OF REVENUE YOUR BAR PRESENTLY HAS, EVALUATING IT'S PRODUCTIVITY, AND EXPANDING YOUR STREAMS OF CASH FLOW, FROM WHAT THEY ARE WERE, TO WHAT THEY SHOULD BE NOW.
I AM OFTEN ASKED, WHY DON'T YOU GIVE SPECIFICS ON YOUR SITE?
VERY SIMPLE, MY EXPERTISE IS KEPT CLOSE TO THE VEST.
I WILL GIVE YOU AN EXAMPLE OF A " HUGE UNGER VERTICAL INTEGRATION".
"CRAFT BEERS". SURE YOU HAVE A NUMBER OF BEER TAPS THAT FEATURE "CRAFT BEERS", BUT YOU ARE NOT "ALL IN", YOU ARE NOT GRASPING THAT THE FASTEST SEGMENT OF BAR BEVERAGE GROWTH, IS IN "CRAFT BEERS".
I DON'T DOUBT, THAT YOUR STILL A "BUD", "MILLER", "COORS", OWNER, BECAUSE THAT IS ALL YOU HAVE KNOWN.
BUT, YOU NEED TO UNDERSTAND THIS, "THERE ARE CRAFT BEER BARS OPENING THAT DON'T EVEN OFFER ANY OF THE TRADITIONAL BRANDS OR BEERS".
YOU ARE PROBABLY LOSING EASY $2000 A WEEK, BECAUSE YOUR NOT TAKING "CRAFT BEERS" SERIOUSLY.
YOUR NOT MARKETING THEM PROPERLY.
YOUR NOT UNDERSTANDING THE DIFFERENCE IN KNOWLEDGE, INSIGHT AND CUSTOMER INTEREST IN "CRAFT BEERS".
YOUR NOT "ENERGIZED" OR "EXCITED" ABOUT THE ENHANCED
MARKET YOU GROW, BY OFFERING "CRAFT BEERS".
ME? I TAKE THE BULL BY THE HORNS, AND AM "GAME ON" TO PRESENT "CRAFT BEERS", AS IF YOU REMODELED YOUR ENTIRE BAR.
YOU WOULD JUST PUT THEM ON TAP OR SHOW A FEW BOTTLES, THAT IS NOT HOW YOU IGNITE "CRAFT BEERS", WHICH ARE IN A CLASS ALL THEIR OWN.
THE EVENTS, PROMOTIONS, THEMES, YOU TIE IN, HAVE NOTHING TO DO WITH PRICE.
IN FACT, PRICE IS NEVER A FACTOR IN THE SERVING OF "CRAFT BEERS".
NOT IN MY STRATEGIES....................................
EMAIL ME, BUT FIRST, CHANGE YOUR MINDSET TO EXCITEMENT OVER YOUR USUAL HESITATION.
HAPPY CHANUKAH, MERRY CHRISTMAS, HAPPY NEW YEAR..............
Hold a Huge TOY DRIVE, give every customer who brings in an unwrapped TOY for FIVE DAYS, a free Well Drink, Draft Beer, or House Wine. Do your part in making this a really Merry Christmas. Then give all the Toys to your local "Toys for Tots", or a local high profile Religious Location.
WANT THE BIGGEST "NEW YEAR'S EVE" YOU NEVER THOUGHT YOU COULD HAVE???????