APRIL 2014 - NIGHTCLUB & BAR MAJOR MISTAKES
The biggest mistake that is made by Nightclub and Bar Owners is their reliance on young, inexperienced, no knowledge of the playing field, no insight into what it takes to pack a night with hot Women and Men who spend, so called "Club Promoters".
So an Owner will relinquish his Door Revenue, and rely on his bar cash with the hope and a prayer that this "Club Promoter" can pack the night.
Unfortunately, the Night is slow, the Hype is low, the Crowd is no.
The Club Promoter takes the Cover Charge, pays for the DJ and leaves.
The Club's only source of cash is the bar and it has done zilch.
Now, instead of The Owner, his GM, the Staff all working together to execute the "WOW FACTORS", that I provide them with, that will pack their Club four nights a week, without radio ads, without newspaper ads, without flyers, without drink specials, without free cover charge, the Club Owner continues to rely on these strangers who have no "EXPERTISE" of any kind.
I had a Catering Hall contact me, they hold 300 people, they work with different Club Promoters, who charge $10 at the door for a DJ, they ask the Catering Hall to run as may drink specials as possible, and the Club Promoter hands out flyers, ( outdated and totally worthless) posts it on his Face Book page, and texts all his friends to attend the night's Party.
So, maybe 100 people show up, that's $1000 in the Club Promoter's pocket, less the DJ he pays $100. He pays no sales tax on the cover charge, (against the law) and the Catering Hall does maybe $1000 if lucky in bar sales, that's if the average patron spends $10 each.
The Catering Hall has to pay all it's nightly payroll, all it's bar costs, all it's overhead, and makes ZERO.
I would of had 300 people at the Catering Hall, with the Hall collecting and keeping the door money,$3000, no drink specials, so the bar would have served at least $3000 in liquor, wine and beer, as well as at least $1000 in small plate food.
AND NO CLUB PROMOTER.
Total for Catering Hall = $7000 with around $1800 in Entertainment and Marketing Costs. Leaving $5200. left, Now that's what I'm talkin about!!
THAT'S THE DIFFERENCE BETWEEN A CLUB, A CATERING HALL, A LARGE BAR OR LOUNGE, OR SPORTS BAR HOSTING, MARKETING AND PRESENTING THEIR OWN NIGHTS, vs a club promoter who should be nothing more than another paying patron.
Why Owners give away their money to strangers, who have no regard for the Owner, the Manager, the Staff or the Club defies common sense, THIS IS A MAJOR MISTAKE.
Email RichUnger@promotingnightclubs.com Why continue to lose and waste money.
A CLUB IN LAS VEGAS STILL HAS STRIPPER POLES AS PART OF IT'S NIGHTLY FORMAT.
VEGAS HAS SOME OF THE MOST DYNAMIC GENTLEMEN'S CLUBS IN THE WORLD.
THEY ARE SOPHISTICATED, THEY ARE STYLISH AND THEY HAVE STRIPPER POLES, WHICH ONLY MAKES SENSE.
SO, MY QUESTION IS, WHY ON EARTH, WITH ALL THE NEW DANCE FLOOR ACCESSORIES THAT HAVE BEEN DESIGNED AND CREATED, WOULD A LAS VEGAS UPSCALE NIGHTCLUB STILL HAVE STRIPPER POLES ON IT'S DANCE FLOOR AS PART OF IT'S PRESENTATION?
WITH COMPETITION AMONG VEGAS NIGHTCLUBS FIERCE TO SAY THE LEAST,EITHER MANAGEMENT IS TOTALLY OUT OF TOUCH, OR CHOOSE NOT TO MAKE THE EXPENDITURE TO MOVE AHEAD OF THE REST OF THE VEGAS CLUBS WITH INNOVATION ON THEIR DANCE FLOOR, RATHER THAN DATE THEIR CLUB,BY HAVING STRIPPER POLES.
WHATEVER THE REASONING, IT IS TOTALLY FLAWED.TAKE THOSE LAME,LOUSY, LACKING STRIPPER POLES OUT AND I WILL SHOW YOU HOW TO DOMINATE VEGAS CLUB DANCE FLOORS, NOT JUST WITH THE OVERPAID SUPERSTAR DJ YOU HAVE, BUT WITH THE LATEST, GREATEST, DANCE FOOR BELLS AND WHISTLES.
YOUR CLUB IS LOCATED IN ANOTHER CITY OR COMMUNITY, AND YOU TOO, HAVE A STRIPPER POLE, YET YOUR AREA ALSO HAS GENTLEMENS CLUBS. WHY WOULD YOU COPY A STRIP CLUB'S ATMOSPHERE?
WHEN YOU CAN RISE ABOVE THAT LEVEL AND DOMINATE YOUR AREA'S NIGHT LIFE, BY HAVING THE WILDEST DANCE FLOOR WITHIN MILES AND MILES?
IT'S NOT JUST THE DJ, IT'S THE RESPONSE,ESPECIALLY WOMEN WANT TO PROJECT ON THE DANCE FLOOR AND THE "WOW FACTORS" THEY CAN UTILIZE TO ENERGIZE THE DANCE FLOOR.
YOU SHOULD SEE THE DIFFERENCE BETWEEN A STRIPPER POLE AND WHAT I IMPLEMENT TO EYES WIDE OPEN AND JAWS DROPPING, WHEN WOMEN SEE THIS NEW DANCE FLOOR PRESENTATION. RATHER THAN, NIGHTCLUBS STILL HAVING A STRIPPER POLE, THIS IS A MAJOR MISTAKE. Email RichUnger@promotingnightclubs.com
WHY WOULD A BRAND NEW COUNTRY MUSIC FORMAT HUGE NIGHTCLUB RESORT TO LIVE RADIO REMOTES ON AN "OLDIES STATION"?
IT'S Friday Night and this Brand New Country Music Format Huge Nightclub is having a Dance Party, but with an "Oldies Format Radio Station" ?
On top of the cost of the actual remote broadcast are the talent fees for the two morning DJs, who also appear. I have opened dozens and dozens and dozens and dozens of all formats of Nightclubs, Sports Bars, Lounges, Pool Bars, Gentlemen's Clubs, Gay Clubs, never ever, even within the first two years of operating, did I ever advise any of these venues to even consider a Radio Remote Broadcast, especially on a Friday Night. And now with radio at it's lowest listening audience levels, in it's history, I would never suggest an Owner have a Radio Remote even if it were FREE.
I understand the Strategy is to draw in Patrons early, so that the Club does business, but with no Cover Charge, a Remote Cost with Talent of at least $1500. the bar is then burdened with paying this expense.
So what is the purpose of this tactic?
The Club is not catering to it's own crowd, it's attempting to draw in a much older, totally out of it's element patron, who are not into Country Music, so the Club is spinning Oldies and this is like a fish out of water.
This Club's Owners should be smart enough to create a "WOW FACTOR" to attract it's own crowd, only early.
This current patron is out of it's age group, out of it's music genre, out of it's appeal.
There are so many different formats within a Country Music Genre Nightclub that serves food, to attract more of it's own demographics, for one, "HAPPIEST HOURS", but with a TWANG. You don't need to pay for an Oldies Station's Remote and DJ Talent, you can generate an easy $2000 plus by simply adding "THE TWANG".
In this economy, movies had their biggest ticket sales ever last year, as I have said before,
People want "FUN", they want "FAB", they want "GLAM",they just don't want the same dive bar attitude over and over.
Neither do Owners want that dive bar element. When you have no dress code, no civility, and an anything goes attitude in your bar, club, lounge, you have almost zero women.
This Huge Country Music Brand New Nightclub is wasting it's money, attempting to attract the wrong demographic, and doing absolutely nothing with this Radio Remote Strategy, RIGHT...................
THIS IS A BIG MISTAKE.
THE 50TH ANNIVERSARY ISSUE OF THE SWIMSUITS OF SPORTS ILLUSTRATED IS OUT WITH THREE FANTASTIC MODELS ON THE COVER AND OF COURSE, MY FAVE, KATE UPTON FOR ONLY THE SECOND TIME IN THE HISTORY OF THIS PUBLICATION , ON THE BACK COVER.
Every Club, Bar, Sports Bar, Restaurant on the Water, should capitalize on this Magazine and these bikinis.
This Issue,it's sales, the dvd sales, the calendar sales, the merchandise sales, account for over $50 million.
Now don't you think, you should do what I did for years, which is ride the pages of "The Swimsuits Of Sports Illustrated" Magazine Edition?
These outdated Owners, or inexperienced Owners have no clue that "BIKINI EVENTS" when done with a format of Style, Savvy, Classy, and Sophistication, are a total positive. There is not one negative aspect to Hosting these Upscale Bikini Concepts.
I created 8 of them, that are ideal, almost anywhere, any time of year. In Australia, the Clubs have so many High Energy Bikini Formats, it's almost a year round Promotion.
I am not talking about shaking your booty and stripper mentality, I am speaking of Bikini Fashion Beats.
Go to our Bikini Page and buy $75 bikinis for just $24 each, assorted prints, made in the USA, and let your beer or liquor vendor reimburse you either through paying for them or product. Clubs do it all over the USA and the World,where laws enter into the purchase, a third party is repaid, so the club still receives it's reimbursement. http://www.promotingnightclubs.com/bikinis.htm Be the only venue in your entire area to give young ladies a free $75 bikini just for entering your Event. Wait till you see each week how many beautiful bodies, show up to enter, just because they receive a free bikini.
NOT capitalizing on THE SWIMSUIT EDITION OF SPORTS ILLUSTRATED, THIS IS A BIG MISTAKE.
HOSTING HIP HOP NIGHTS IS A DISASTER EVEN USING THOSE TWO WORDS!
NIGHTCLUBS EXPERIENCE SOME OF THEIR BIGGEST NIGHTS, FEATURING THE "HIP HOP" GENRE OF MUSIC. BUT UNFORTUNATELY,
THE CROWD, THIS MUSIC ATTRACTS, REGARDLESS OF RACE, IS AGGRESSIVE, LACKS CIVILITY AND ASSUMES A PERSONA OF ATTITUDE THAT RESULTS IN FOUL LANGUAGE, WOMEN BEING GROPED, FIGHTS,
VIOLENCE, SADLY, TRAGICALLY SOMETIMES DEADLY.
THIS CROWD BRINGS IN, OR RATHER SNEAKS IN THEIR OWN LIQUOR IN PINTS.
UNLESS THEIR POCKET BOOKS ARE SEARCHED AND THE CLUB USES A WAND, QUITE OFTEN WEAPONS ARE BROUGHT INTO THE CLUB.
THERE IS RARELY A COVER CHARGE, THERE IS NEVER A DRESS CODE,
THE DJ INCITES THE CROWD BY PLAYING RAUNCHY, DEMEANING TO WOMEN SPINS, HE IN ADDITION CURSES OVER THE MIC. THERE ARE FIGHTS, OFTEN WORSE, POLICE ARE CALLED CONSTANTLY, THE CLUB ALL OF A SUDDEN HAS A LABEL PUT ON IT BY LOCALS, IT'S NOW A "GHETTO CLUB", NOT BASED ON RACE, BUT ON THE BEHAVIOR AND LACK OF CIVILITY THAT GOES ON WITHIN THIS CLUB. I DON'T EVEN KNOW, WHERE OR HOW THAT CLUB LABEL BEGAN? BUT I DO KNOW IT IS THE BEGINNING OF THE END FOR ANY CLUB HAVING THAT REPUTATION AND IS FEATURING HIP HOP.
THE ANSWER TO ATTRACTING HOT WOMEN AND MEN WHO SPEND, IS NOT HIP HOP, ABSOLUTELY NOT. I CREATED A GENRE OF MUSIC CALLED "POP HOP" THAT ELIMINATES THE VIOLENCE AGAINST WOMEN, THE DISRESPECT TO WOMEN SPINS, AND REPLACES THEM WITH "DANCE ENERGY SPINS". THERE WAS A BEAUTIFUL CLUB IN CINCY, THE OWNER WANTED TO TIE IN WITH A "HIP HOP" CLUB PROMOTER, I PLEADED WITH HIM NOT TO. HE DID, THE CINCY POLICE WERE AT THE CLUB EVERY NIGHT, IT BECAME SUCH A NUSIANCE, THAT THE OWNER HAD TO CLOSE THE CLUB AND SELL IT TO SEARS AS A WAREHOUSE. HE CALLED ME AND APOLOGIZED. THIS IS JUST AN EXAMPLE OF WHAT THE USUAL RESULT IS, POLICE, POLICE, POLICE. NOW IF A CLUB CONTINUES TO GO DOWN THE PATH OF A "GHETTO CLUB", THAT IS BEYOND COMMMON SENSE IT'S A MONUMENTAL, TOTALLY ILLOGICAL BIG MISTAKE.
NIGHTCLUBS PUTTING ALL THEIR MONEY INTO THEIR LOOKS, APPERANCE AND ATMOSPHERE
So many Owners go "OVERBOARD",in the financial investment they make to have the most lavish, most stylish, most outstanding looking club in their Community, that they forget one major expense. They leave next to nothing for their "MARKETING WAR CHEST".
How can you Master Social Media Marketing, How can you reach your entire target Night Life Demographics, if you have no funds left?
Appearance is only one part of the equation.
Just because your club looks "Fantastic", does not mean, it is going to SOAR.
It's not about how much you spend, but what you spend it on?
It's not about having the most extraordinary fixtures, lighting, sound, and video.
You can spend half as much and still accomplish the best Creative, Energized Club in your area.
Spending, Spending and Spending is a Financial Fiasco Mistake.
NIGHTCLUBS THINKING FLYERS, STREET TEAMS, RADIO SPOTS, A MENTION ON FACE BOOK, THAT'S THE SO CALLED "MARKET THINKING" WAY TOO MANY CLUB OWNERS, GENERAL MANAGERS AND EVEN THEIR DJS HAVE TOWARDS ATTRACTING A QUALITY CROWD,
TRYING TO DRAW A MUCH HIGHER RATIO OF WOMEN VS MEN.
THIS MARKETING MENTALITY DOES NOT WORK.
HOW ANY CLUB CAN THINK FLYERS, HANDING OUT FLYERS TO STRANGERS BY A SO CALLED 'STREET TREAM' IS EFFECTIVE CLUB MARKETING IS WAY BACK IN THE "90'S".
THEN THERE IS RADIO, WHICH IS THE LEAST LISTENED TO FORM OF MEDIA. RADIO SALESPEOPLE PITCH, PROMISE AND PROVIDE YOU WITH EVERY REASON TO ADVERTISE ON THEIR STATION, BUT WHEN NOBODY SHOWS UP, AND THEY HAVE ARLEADY BEEN PAID FOR THE RADIO SCHEDULE IN ADVANCE, TRY REACHING THEM ON THE PHONE? ATTEMPT TO ASK THEM WHAT HAPPENED TO ALL THE POSITIVES THEY SOLD YOU ON, TO ADVERTISE ON THEIR STATION? IT'S A TOTAL SHAM, THAT ANY NIGHTCLUB WOULD PAY TO ADVERTISE ON TERRESTERIAL RADIO IN THIS DAY AND AGE.
FINALLY, IN THIS "QUICK HIT MARKETING SCHEME" THAT FAR TOO MANY CLUBS USE, IS THE "FACE BOOK FAST POST".
THE CLUB POSTS THE NIGHT BEFORE A PROMOTION, ALL ABOUT THE PROMOTION, THINKING THE ONE POST WILL DRAW AND BRING IN A CROWD? WRONG, SO WRONG.
ANY PROMOTION, WHICH SHOULD ALWAYS EXCLUDE CHEAP DRINKS AND FREE COVER, REQUIRES A FULL MONTH IN ADVANCE OF MASTERING "SOCIAL MEDIA MARKETING", DOMINATING "LOCAL CLUB STREET BUZZ" AND IN A UNIQUE, CREATIVE PRESENTATION, USE THE INTERIOR OF THE CLUB AS A MARKETING MECCCA.
VEGAS CLUBS ARE NOTORIOUS FOR PROMOTING THE NIGHT OF A HUGE EVENT, THAT DAY.
VEGAS CLUBS THINK IF YOU HEAR ABOUT IT THE DAY OF THE EVENT, YOU WILL ATTEND THAT NIGHT.
VEGAS IS IN THE MIDST OF A DJ DYNAMIC, IT'S ALL ABOUT THE DJ.
FROM THE PREMIER CALVIN HARRIS, TO TIESTO, BUT IN BETWEEN THE MEDIOCRE DJS WHO ARE NOT IN THE SAME LEAGUE.
JUST AS IN BASEBALL, YOU HAVE YOUR MAJOR LEAGUE SPINMASTERS, THEN YOU HAVE THE FARM LEAGUE COMPRISED OF UP AND COMING BUT NOT READY FOR PRIME TIME DJS.
FAR TOO OFTEN, VEGAS CLUBS "BUILD A DJ", REGARDLESS OF HIS TALENT, HIS SKILLS BEHIND THE WHEELS OF STEEL, HIS ATTITUDE, HIS APPEARANCE, HE IS PAID AWESOME MONEY AND THROWN IN AS THE DJ CENTERFOLD FOR THE NIGHT.
IT'S A ROLL OF THE DICE.
WHAT I DO SEE QUITE FRANKLY, IS THE TOTAL DISCRIMINATION OF FEM SPIN. WHERE ARE THE FEMALES WHO ARE JUST AS CREATIVE IF NOT MORE SO, OF THEIR MALE DECK COUNTERPARTS?
WHY AREN'T THE "FEM SPINS", BEHIND THE WHEELS OF STEEL, MIXING THOSE DECKS?
I HAVE ASKED VEGAS CLUBS ON TWITTER, BUT THEY HAVE CHOSEN NOT TO EXPLAIN THIS INEQUALITY.
THE SAVING GRACE FOR VEGAS CLUBS ARE THE THRONGS OF TOURISTS.
EVEN SO, QUITE OFTEN AFTER POURING UP TO A MILLION $ INTO A CLUB, THEY CLOSE THE CLUB DOWN AND REGROUP TO START ALL OVER.
THE VEGAS MARKETING MODEL IS NOT ONE TO BE COPIED.
IN FACT IT SHOULD BE ADJUSTED, TWEAKED AND FINE TUNED.
IT LEAVES ALOT TO BE DESIRED.
THE BEST NEW AVENUE OF "CASH GALORE" IS DAYLIFE.
THE POOL PARTIES ARE DOING AS MUCH REVENUE AS THE NIGHTLIFE.
IT STARTED WITH "REHAB" AND NOW EVERY HOTEL WITH A POOL IS OPENING UP TO EMBRACING EVERYONE OF LEGAL AGE.
IT'S SMART, IT'S SAVVY, IT'S SINSATIONAL.
BUT, SO MANY OTHER CITY CLUB OWNERS COME TO VEGAS, ENJOY THE CLUBS, THEN TRY TO CONVERT THEIR CLUB INTO A VEGAS MODEL.
IT DOES NOT WORK 99% OF THE TIME.
"SIN CITY" IS A ONE OF A KIND ENTERTAINMENT MECCA.
NOT IBIZA, NOT SOBE, NOT NYC THEY ARE ALL IN LINE, BEHIND VEGAS.
THESE CITIES HAVE OUTSTANDING CLUBS, THEY OVER PAY SO CALLED SUPER DJS, AND HOPEFULLY, THEY PROFIT ON THESE NIGHTS. BUT COPYING, INSTEAD OF ORIGINATING, IS A HUGE MISTAKE.
I HAVE CLUBS IMPLEMENTING "MY MAMMOUTH MARKETING" ON FOUR OR FIVE EVENTS ALL AT ONE TIME IN A ONE MONTH ADVANCE STRATEGY. ANY OTHER ATTEMPT IS A BIG MISTAKE.
EVERY PROMOTION REQUIRES A FULL MONTH IN ADVANCE OF A "RICHIE RAPID RESPONSE" MARKETING DYNAMIC. ONLINE, ON SITE, ON THE LOCAL MEDIA BUT NOT WITH RADIO, NOT WITH NEWSPAPER, NOT WITH FLYERS, USING THESE WORN OUT TECHNIQUES ARE A MAJOR MISTAKE.
I HAVE A PARTICULAR SET OF SKILLS IT'S CALLED "INVIGORATING NIGHTCLUBS". EMAIL RichUnger@promotingnightclubs.com
BARS THINKING THEY HAVE TO LOOK AND BE "DIVE BARS"
Why do bars think they have to smell bad, look worn and torn, have disgusting bathrooms, to do business on a daily basis?
These "Dive Bars" are truly disgusting. Ask to look behind their bar?
Ask to see their beer lines and ice machine door. They are full of slime and grime. If you enjoy a "Dive Bar", with a foul odor, a foul mouth crowd, dirty glasses, a greasy bar top, and table tops, this is the biggest mistake you can make.
BARS , NOT SERVING FOOD, THEY THINK THEY NEED A KITCHEN!
Your losing thousands and thousands of $, because your not serving food. You don't even need a kitchen to serve great tasting, fresh new dishes, instead of the old outdated fried food forever.
Serve fresh Fish, YES YOU CAN without a Kitchen, Serve Fresh Burgers without a Kitchen, YES YOU CAN, serve Shrimp, serve what you never ever thought you could.
Serve Food, generate thousands of fresh new $, because you just didn't see the newest techniques for bars to serve food.
Bar Patrons want to eat. Why just serve em liquor and beer over and over and over without adding to their enjoyment, enhancing your format, and expanding your streams of revenue.
By Serving Food, you reduce your liquor liability insurance.
Oh Yes You Do!!!!
So, let your smokers go outside, add on an additional space for the smokers, it's well worth the return from energizing your dynamics with Food Service, WITHOUT A KITCHEN.
BARS NEED TO UPDATE NOW! If your not serving the new dynamic of Food, your losing easy money and making a BIG MISTAKE.
BARS , LETTING THEIR STAFF DRESS IN ANY STREET CLOTHES!
Why does your bar staff dress down, and don't even follow the Dress Code your customers do?
Why don't you have a half shirt with a bandeau top underneath and colorful denim shorts for your female bar staff to wear, and a nice collared pullover and colored shorts for your male staff to wear?
Why do they dress like slobs?
Why do you let your bar be represented by staff dressed like they want?
Don't you have regard for your image? Don't you want customers to pay more for a drink or a beer? Than upgrade your appearance from your interior to your bar staff apparel.
Why do you own a bar, if you don't care about the way your own staff dresses to work?
BARS NEED TO UPDATE NOW !If your let your Bar Staff work in Street Clothes, your making a BIG MISTAKE.
BARS , IGNORING THE "CRAFT BEER BOOM"!
Stop selling just the regular same old beers, the "CRAFT BEER BOOM" is here, passing your bar by, because, you refuse to bring in NEW,BREWED in your State, "CRAFT BEERS". You should have an entire selection behind your bar, on your bar, serve the Bottles, and expand,enhance your entire bar business.
How can you simply serve the usual beers, and not the latest trend, craze, and "Here To Stay Craft Beers"?
It's a brand new market for you.
Sure you still serve the Best Brands, BUT................you also feature the Millennial Demand.
They want their own beers. They don't want their Father's or their Grand Father's Beers. It's 2014 and your still selling beer like it 1990.
Get off your tuchus and reach out to the Brew Masters in your State.
Ask them to make an on Premise Appearance, as you roll out their beer for sale at your bar. Contact your local media from TV to Newspaper to dominating social media online in your Community.
Learn the new methods of marketing your bar.
What your doing is NOT WORKING ANYMORE.
The Beer Segment has dramatically changed.
Take down all your beer Neons they no longer are relevant.
Neons are not needed. BARS NEED TO UPDATE NOW!
Neon Beer Signs are a sign of times gone by.
Leaving them hanging? Your making a BIG MISTAKE.
BARS, OFFERING PUNCHING BAG GAMES, OUTDATED VIDEO GAMES !
WHAT IS A BAR OR SPORTS BAR THINKING, TO HAVE A PUNCHING BAG GAME IN THEIR ROOM?
WHY DO YOU WANT MALE PATRONS DRINKING, THEN PUNCHING A BAG, WHICH TOO OFTEN RESULTS IN PUNCHING EACH OTHER.
REMOVE THAT PUNCHING BAG GAME, NOW, IT IS NOT WORTH ANY REVENUE , IT GENERATES.
INSTEAD, CAPITALIZE ON ALL THE SCFI, COMIC CON, MOVIES, CHARACTERS, CULTURE, PUT IN VIDEO GAMES THAT ATTRACT THE MILLENNIALS, NOT THAT ATTACK THEM.
BARS NEED TO UPDATE NOW!
There are so many exciting, high energy video games for Bars to feature, why are your games outdated and under used?
Because, Nobody wants to play them.
If your Amusement Company won't switch out your games, find another Company. But don't leave these beat up, broke down, barely working games in your bar, your making a BIG MISTAKE.
BARS, LETTING THEIR OUTSIDE SIGN & OUTSIDE LOOK DISGUSTING!
Your sign is the first impression a Patron sees, even before they walk through the doors. But your sign has bulbs burnt out, the plastic is yellow, the letters are barely clinging, the sign is holding on by a thread.
You have had the good years, when that sign was in Great Shape, but that was a few years ago, now your just getting by, because your tired, frustrated, burnt out, and frankly want to just go through the motions of relying on your "Regulars" who come in drink, drink, drink, and leave almost every day.
So you let your Sign get to the point it's projecting "I GIVE UP", as your message.
Instead of replacing the bulbs, installing new plastic faces, you just let it hang, barely light up.
What a Throw In The Towel Mistake.
BARS, LETTING GLASSES HANG THAT HAVE WATER DROPS ON THEM!
You have lots of glasses hanging down from behind your bar on wood racks. But the glasses all have water marks, they look disgusting.
Yet, your bartenders instead of replacing the wash water, the brushes , the cleaning product, they just keep washing away glasses that come out with water shades and drops all over them.
Often the water is so hard, but, instead of buying a cheap water filter that can take out the elements that cause the hideous stained glasses, you just once again, ignore the appearance and hope everyone else does as well.
In some cases, you need New Glassware, but you make up excuses, not to spring for a few cases of brand new sparkling glassware, instead you keep serving patrons with the water stained, on their last drink holding glass! This is a BIG MISTAKE.
MANY CLUBS AND BARS, SPORTS BARS, LOUNGES, GENTLEMEN CLUBS, GAY CLUBS ARE COMING OFF MONTHS OF BAD WEATHER, SLOW BUSINESS, I KNOW.
BUT, IT'S TIME TO KICK THE TIRES AND LIGHT THE FIRES.
IT'S TIME TO GET UP, AND BRING BACK THE "ENERGY".
ELEVATE YOUR FORMAT, IMPLEMENT MY "EVOLUNTIONARY ENTERTAINMENT ELEMENTS.
WHY ARE SO MANY DJs, MANAGERS, STAFF CONCERNED ABOUT ALL THE ISSUES, I HAVE JUST WRITTEN ABOUT, BUT THE OWNER IS NOT?
OWNERS, YOU ARE LOSING MONEY, YOU ARE NOT MAKING THE MONEY YOU DID MAKE, YOU ARE LETTING COMPETITION TAKE YOUR NIGHTS, YOU ARE PANIC PROMOTING, YOU ARE BAR BEGGING, YOU ARE SCARED, YOU ARE HOLDING YOUR OWN PITY PARTIES.
ALL YOU HAVE DO IS Email RichUnger@promotingnightclubs.com
I know exactly what you must do to THRIVE, not barely survive.
I know just what your missing.
I know just how you need to operate.
I know just when you should roll out "THE WOW FACTORS".
I know just exactly what methods you are going to implement.
I KNOW, BECAUSE I HAVE "INVIGIORATED" HUNDREDS AND HUNDREDS AND HUNDREDS OF BARS, CLUBS, SPORTS BARS, GAY CLUBS, ULTRA LOUNGES, PUBS, GENTLEMEN CLUBS,
JUST LIKE YOURS !!!!!!
I HAVE A PARTICULAR SET OF SKILLS, IT'S CALLED "INVIGORATING" YOUR NIGHTCLUB OR BAR.