A NIGHTCLUB DEPENDENT ON RADIO
An Owner of a Club in Texas, is spending over $700 a week on radio, to
attract 350 patrons on Friday Nights, he has no business on Saturday
Nights and is not even open the rest of the week.
What is wrong with this Owner?
Why would you spend $700. a week to attract 350 patrons in a club that
holds 500 and only have a crowd of any kind one night, Friday Night?
This Owner says "I have no ideas, I am lost what can I do?".
I explain to him that he is paying over $2.00 a person just to get them
through his door.
What about his:
Oh and did I tell you the "KICKER"? He has a Partner who owns the building
but has no experience in the business. So I am not even including "RENT"
I regret this Active Owner would not follow my input or insight so I sadly
expect him to be closed by October.
He offers nothing but a DJ, some drink specials, some lights, and he lets
in under 21 because he needs and must have their cover charge cash.
Now if you think this is the correct way to operate, then please expect to
last less than six months.
NO EXPERIENCE, TWO FRIENDS BUY A BAR IN JERSEY, 4,000 SQUARE FEET AND
Two Friends put their cash together, they buy a Bar in Jersey, they have
no idea what they are doing, how to attract Women, how to create a
strategy or even a format, and they are open two weeks and the bar is
One Partner wants no outside help, although he has no clue, he wants no
insight or direction.
The Other Partner, is as usual listening to everybody who knows nothing
and even worse doing what they say.
So this endeavor will not be one made in heaven.
Why buy a bar or a lounge or a club or a pub if you don't know how to
operate it profitability and know exactly who to target?
Once again sadly I predict they will burn through cash and in months be a
GREAT NEW DIVISION:
ANHEUSER-BUSCH HAS JUST CREATED A NEW NON-ALCOHOLIC BEVERAGE SUBSIDIARY
NAMED "9TH STREET BEVERAGES".
In order to be able to compete better in the marketplace.
This New Division will represent it's Energy Drinks and Bottled Water.
The Volume alone for this new group that includes "Icelandic Glacial
Water" and "180 Energy" is up 77% over the same period last year.
If your not energized in your bar with ENERGY DRINKS and BOTTLED WATER
than you are just gasping for a breathe in new Revenue.
No Wonder "INBEV" is paying Top Dollar to acquire "AB".
They are the Premier Beer, Beverage & Water Company in the World.
Anheuser-Busch is at the top of it's game.
One of their Best Distributors in the entire Company, if not THEE BEST
DISTRIBUTOR, is in Sarasota, Florida, lead by Mr. John Saputo, of Gold
Coast Eagle Distributing, if every AB Distributor was of the quality of
Saputo and his entire STAFF, the "INBEV" DEAL would of cost them another
Saputo is "THE BEST OF THE BEST.
SHELLS RESTAURANTS IN FLORIDA FILE BANKRUPTCY
IF YOUR GOING TO GO UP AGAINST "RED LOBSTER" AND "DARDEN" YOU BETTER KNOW
"SHELLS" RAN AN AWFUL MARKETING CAMPAIGN, THEIR SEAFOOD DISHES WERE NOT
EVEN CLOSE TO BEING "A PLUS" PRESENTATIONS, THEIR SERVICE AT BEST WAS
INCONSISTENT, THEIR MEDIA CAMPAIGN WAS HIDEOUS AND THEIR ENTIRE FORMAT WAS
SPORADIC AND HAPHAZARD.
NOW THEY ARE OPERATING UNDER BANKRUPTCY.
FOR YEARS THEY HAD EXPANDED INTO THE MIDWEST WHERE THEY HAD NO BUSINESS
EVEN ATTEMPTING TO HOOK MARKET SHARE IN THAT REGION OF THE COUNTRY.
THEY TOOK THEIR EYE OFF THE BAIT AND NEVER EVER CAUGHT THE BIG ONE.
I EMAILED THEM WITH SOME THOUGHTS AND COMMENTS, NEVER HEARD BACK, THIS
BUSINESS IS SO FULL OF EGO AND ARROGANCE, NO WONDER SO MANY FOOD AND
BEVERAGE AND JUST BEVERAGE ESTABLISHMENTS FALL AND FAIL.
IT'S NOT THE ECONOMY, VERY OFTEN IT'S NOT THE LOCATION, BUT THE OWNERSHIP
THEY REFUSE TO ACCEPT CHANGE, THEY OPERATE IN DENIAL AND THEN
THEY CLOSE ABRUPTLY BLAMING EVERYONE BUT THEMSELVES.
I CAN LOOK AT A MENU, A FORMAT, THE EMPLOYEES, THE KITCHEN, THE
PLATE PRESENTATIONS, THE WALK IN, THE PREP AREA, THE LINE, AND
QUICKLY EVALUATE SUCCESS FROM PENDING FAILURE.
LOWER YOUR DRINK PRICES TO ATTRACT BUSINESS, NO, RAISE YOUR DRINK
PRICES TO COVER YOUR INCREASED EXPENSES?
I say don't do either.
That's right do not lower your prices, give away cheap and free drinks
just to draw customers.
Is that all you know how to do?
Is that your Partner's brainstorm?
Then there is the Owner who raises his bar's prices, citing rising costs
Red Lobster and Olive Garden are raising their prices beyond their annual
I think this is a kiss of death.
You don't punish the customers you do have frequenting your bistro, your
bar, your eatery, your ultra lounge, your bar, your club by charging them
more for what they are use to pay the same for.
What you do is make a radical departure from your typical way of thinking
and step into my mind.
You add, you enhance, you entice, you reach out with "THE FUN" and "THE
Take your eye off the price and place it on the "PROMOTION".
Give patrons reason after reason, "FUN" after "WOW" to frequent your bar
rather than the cheap or the expensive place.
Their only focus is the "PRICE", but you are far and away above that
typical mentality with my strategies.
The biggest Banks, Investment Bankers, Stock Brokerages, are failing and
many are being bailed out by US Taxpayers to the tune of billions of
Who is going to bail you out.
This year 35% more restaurants, bars, nightclubs, sports bars, lounges
will close over last year.
You have wasted so much money, missed so many opportunities, refused to
even try to understand what these times demand in order to pack your
You keep wasting your money on worthless advertising, you keep partnering
with untrusting club promoters, you keep running a very unprofessional,
undisciplined and out of touch bar.
How do I reach you?
How do, when do you come to this realization?
BAR OWNER IN RICHARDSON, TEXAS WANTS SOMEONE HANDS ON TO PACK HIS BAR.
( Seems some Texas bar & club Owners, just don't get it )
A Bar Owner in Richardson, Texas says to me " I need someone to be hands
on and pack my bar, it's a big bar, but we are dead every night".
I ask him a very simple question " Why can't you simply take CHARGE and
pack your own bar?
He responds " Oh I can find someone local to do that".
You mean in Richardson, Texas, there is an individual that is going to
reformat, refocus, redirect and return your bar to profitability?
Of course he did not reply.
What this Owner should have done was had a "STRATEGY", a "GAME PLAN" , a
"PROMOTIONS PATH" created, that all he had to do was implement.
When an Owner relies on outsiders who talk the talk but never ever walk
the walk, they are costing themselves weekly salary, marketing expenses,
and entrusting a stranger with the image, the atmosphere, the perception
and the revenue of their bar.
Why would any Owner make such a disastrous decision?
The last part of operating a bar, no matter what size, a club no matter
how big, a sports bar no matter where located, the last part of what these
Owners think about are "PROMOTIONS", "THE FUN" , "THE WOW FACTORS".
They are so concerned with:
hiring and firing
paying the bills
day to day opening and closing
going to the bank
they waste so much time in meetings that produce nothing of value.
They meet with so many salespeople that don't have the Owner's best
interest at heart, only their ability to make the sale and get the check.
They have partners that are causing more headaches and heartaches than the
money these partners invested is worth.
HOW IMPORTANT ARE THE MUSIC, THE FUN, THE WOW, THE FORMAT, THE ENERGY, THE
ATMOSPHERE, THE EMPLOYEES ATTITUDES, THE APPEARANCE OF THE OUTSIDE, THE
MARKETING APPROACH, THE CROWD YOU ATTRACT, YOUR DRESS CODE, YOUR AGE
AS COMPARED TO YOUR DRINK PRICES, THE ABOVE ASPECTS OF THE BAR AND CLUB
BUSINESS, THEY ARE THE LIFE LINES.
THEY ARE THE HEART AND SOUL OF YOUR ESTABLISHMENT.
THEY ARE WHAT COUNTS MORE THAN ANY OTHER PART OF YOUR ESTABLISHMENT.
RESTAURANTS, CASUAL DINING OPERATIONS, UPSCALE BISTROS ARE FINALLY,
FINALLY REALIZING THE MONEY IS IN THE NIGHTLIFE.
Recently a top rated Zagat Bistro realized between their Chef, their
kitchen costs, the back of the house was costing them more in expenses,
then even a full night of served dinners were generating.
They decided that after 10pm they would expand with a new Night Life
So they hired a DJ, and told their local Community we are now a place to
But, unfortunately, nobody showed up.
Why, because they had no "FUN", no "WOW", just a DJ and a dance floor.
WHO CARES, WHO CARES, WHO CARES, WHO CARES, WHO CARES ?
They did not plan, they did not promote, they did not present, and they
did not produce a unique, upscale "PARTY REALITY".
They simply did it the lame, lazy way.
They lost thousands of dollars, hiring the work bar personnel, the wrong
DJ, and ended up giving up after three months of a Late Night Nightmare.
They would not listen, they would not learn, they would not let The Best
of The Best guide them.
So, as the US Government takes over AIG, Fannie Mae, Freddie Mac, and
spends one trillion of our dollars in the process, what are you going to
do, who are you going to turn to?
Hello, here I am, anybody home?
Call Rich Unger at 941-921-7027, email: