NIGHTCLUB RADIO SPOTS DO NOT WORK ANYMORE:
Do you know why Clear Channel Radio Reps are pushing you club owners, bar
owners, sports bar owners and lounge owners to buy thirty-second spots?
Because, they are losing tens of thousands of listeners to XM, SIRIUS, and
I-PODS so in a desperate attempt to cut back on spots per hour and yet
maintain high profits, they charge you an arm and a leg for a
thirty-second worthless radio spot.
Take the "Richie's Right" test.
Listen to a Clear Channel Station, then try to remember the last
thirty-second spot, try to remember any of the thirty-second spots, who
was the advertiser?
What was the message?
Do the "Richie Run The Numbers Test."
Add up the cost of your spots on Clear Channel, then add up the Revenue
for the Nights you advertised.
Now subtract the expense of the Clear Channel Spots from the Overall Gross
for the Night or Nights advertised and what do you have left?
Did you even make a profit of any kind?
It's almost impossible, unless, everyone pays a cover charge, everyone
pays regular prices for drinks and beer and you have a packed house with a
Now you keep running those thirty-second spots with those free promo one
liners they throw in as the "kicker" to entice you to run the schedule,
and show me the money?
Yes, in the 90's and in 2000 you can run a vertical blitz of sixty-second
spots and make serious cash flow from the results.
But not in 2008......................It's way too late.
Ask your Clear Channel Rep to see their latest Arbitron Ratings, not from
their Tapscan, but from the actual Arbitron Book.
Take a long hard look at the audience the station or stations you are
advertising on are reaching?
See how many are Women and what ages?
See how many are Men and what ages?
See what hours Women are listening.
Then review what hours your Rep is urging you to buy?
If your Clear Channel Rep, refuses or makes up an excuse, why they can't
show you the Ratings Book, they are scamming you and misleading you.
i HAVE NEVER BEEN DENIED ACCESS TO AN ARBITRON RATINGS BOOK BY A CLEAR
NIGHTCLUBS, LOUNGES, BARS, SPORTS BARS, DON'T ALLOW THIS ECONOMY TO
DICTATE YOUR FORMAT
Yes, times are tough, yes, the basic response is to give the bar away in
order to bring in patrons.
But NO, that is not going to provide you the cash flow, the crowds, or the
Nights you need in order to not only overtake competing establishments,
but bury them.
Yet, you insist on listening to people who do not have your best interest
at heart, from partners who should stick to their day jobs to your spouses
who are fed, up your not bringing any cash home.
Think about this, your not offering, presenting, hosting any kind of "FUN"
or "WOW" that would attract fresh new faces, let alone the same old crowd?
Here is a classic for you:
CURRENT_PROMOTIONS: Free Pool, keg parties, military discounts, and Rock
bands on some Sat. Hip Hop Tuesdays & Thursdays. Touch screen game
tournaments, Pool league.
MAJOR_PROBLEMS: under age drinking
COMMENTS: We took over this sports bar and night club about 7 months ago.
Changed the name, and changed the layout of the interior. Our sales are
higher than the previous owners, but we are breaking even each month or
just under. There are several well-established and popular bars near by.
Our establishment is very clean, & we have the latest coin operated
equipment. We have our regulars and a few big spenders that come in. We
have been told that we have the best bartenders in our part of town. We
get lots of compliments on the interior, service, & drinks. We are making
new customers weekly. We are located on a main street, close to a military
base. We have tried flyers, newspaper, and some radio. Our days are very
slow. 3 nights are very slow. Our best day is Friday.
First, The previous Owners were not even breaking even, so why buy a place
that is going to require a major commitment to change from it's look, to
it's image from it's format to it's marketing?
Second, of all, flyers, newspaper, radio the THREE TERRIBLES" of
Taking over a club, bar, sports bar and expecting these 3 losing marketing
mistakes to supposedly turn around a place that is simply existing?
How do I convey to you and your Partner that they do not work?
Third, Your Establishment should be
the latest coin operated games mean nothing
Your Regulars are far and few
Your Big Spenders are even less visible.
You have been open seven Months, and are making new customers weekly, but
evidently not at any rate that is increasing your nightly revenue return,
except one night a week your surviving on.
Fourth, Patrons compliment your atmosphere, your interior, your service,
your bartenders, your drinks, but you have yet to tell me why anyone would
frequent your establishment when you offer NO "FUN" and no "WOW FACTORS"?
Fifth, Bands are not drawing in patrons, how many bands are you going to
book and present and pay until you realize they are not drawing people?
Two Partners open a beautiful bar, eatery and huge deck overlooking the
Hudson River, but nobody is frequenting the place.
NO "FUN," NO "WOW FACTORS," just a bunch of money, and I mean a bunch
thrown at decor, atmosphere but no
The establishment's deck alone is 3500 square feet, how many patrons are
they attracting, forty.
That's right, just 40 people a night.
I have a rule of thumb that is very simple, if you have an establishment
overlooking the water and it's the Summer and your not packed, you have to
be so out of touch with this industry, that it should be a crime.
These two Partners as usual have no clue.
Oh sure the bar looks fantastic, empty, but stunning.
There are three kinds of Owners in this industry:
A. Owners who are in it for the EGO to brag they have an interest or own
B. Owners who are in it, for the women, and to chase skirts all night
regardless of what is going on in their establishment.
C. My kind of Owners, those who are in it for the MONEY, that take this
business seriously and are focused on cash flow and the bottom line.
WHAT KIND OF OWNER ARE YOU?
IT'S TIME TO MAKE SERIOUS MONEY IN THAT BEER GARDEN, ON THE OUTSIDE, WITH
Where is your "SIZZLING SUMMER SWIMSUIT CHALLENGE?"
From Hotel Pool Bars, to Tiki Bars, if your not taking advantage of your
outside area then just close the doors...................
From The Roof Top of NYC Clubs to the Poolside of Miami Clubs to the Beer
Gardens of Chicago Clubs, to the Patio Areas of Texas Clubs, the concept
is Outdoors Out makes indoor establishments cash flow, by tens of
thousands of dollars during these Months.
When you give each young Lady 21 and UP a free $75 Bikini for just
entering your "SIZZLING SUMMER SWIMSUIT CHALLENGE" your inviting a dozen
girls to two dozen girls to model and compete.
We sell you these $75 Bikinis for just $17 each.
They are great looking two piece bikinis, in beautiful prints.
GO TO OUR HOME PAGE, SCROLL DOWN ON THE LEFT AND CLICK ON THE BIKINIS
TAKE A LOOK AT A SAMPLING OF OUR GORGEOUS BIKINIS.
THEN CALL DIANE AT 1-941-921-7027 AND ORDER THEM.
Or,don't listen to me, just keep giving away beer at cheap prices, your
wings at 25 cents and let your competing outdoor bars steal your cash.
I mean either your in this business to make money or your in it to lose
Summer is Slamming Cash Time.
NOW IS THE TIME TO OPEN A NIGHTCLUB/BAR
You could not ask for a better opportune time to finally realize your
Opening a Nightclub or a Bar.
With Malls experiencing the largest vacancy rate they have faced in a
decade, now is the moment you make your move.
But before you sign a lease. before you envision your format, your decor,
your business plan, let an Expert review every single facet of this
I have seen so many so called well thought out concepts fall flat on their
face due to
A major lack of insight.
Here is a perfect example:
I am opening a Brand New Nightclub in a Houston, Suburb, I am new to the
business, and I have seen how the "Hip Hop" crowd, while large in numbers,
poses a major threat to the overall image of a Club and also creates a
Safety Issue among fellow patrons and my own employees.
I was thinking about working with Club Promoters, that way they would just
bring in their crowd, and I would not have to let just anyone in, instead
I would make the nights exclusive to the promoters I am working with on
any given night?
I am in a large Strip Mall and the Management has required me to sign an
additional stipulation to my lease regarding the potential for problems,
crime, and outside security.
What do you think Rich?
I think your making a major monumental mistake by working with any Club
Promoters at all.
Why would you put all this money into a concept you created and then let
perfect strangers take over your Club and take your cash flow, build their
own customer base, create numerous problematic situations?
I tried to impress upon this Owner, that when the Management of the
Building or space your renting is so concerned about your potential for
trouble, that is a RED FLAG, that should alert you to not proceed in that
direction with that format.
The sad part is this Owner went with Club Promoters, and got creamed.
He decided instead of seeking Expertise, he bought into being fleeced.
Once again, logic is overtaken by promises made by so called Club
Promoters who turn out to be snake oil salesmen.
DANCE MUSIC HAS A POINT, IF YOU CAN DANCE, THEN IT WORKS
I I read that and it dawned on me, how simple can it get?
I have researched, listened to, downloaded, sampled, enough
Jams to spin non stop never repeating myself with "Dance Beats"
for a lifetime.
Why DJs insist on playing non energy and non relative cuts is beyond
I have often suggested Owners fire DJs who feel they must educate
and inform the club's patrons to what they SHOULD BE listening to,
dancing to and partying to.
I created a "PARTY HOURS PLAYLIST" that simply defies the mantra
of many a DJ "we need to be spinning what I know they want"............
NO, NO and more NO.
NEVER EVER LET YOUR DJ DICTATE THE GENRE OF MUSIC YOU PLAY IN YOUR
CLUB...................................I REPEAT YOUR CLUB.
So, as we enter JUNE, what are you prepared to do?
Call RICH UNGER @ 941-921-7027 or email RichUnger@promotingnightclubs.com
BOTTLE SERVICE HANDLED ALL WRONG, THUS A MAJOR INCIDENT
South Beach's "Club Mansion," is getting noticed for all the wrong
a recent brawl, that left three patrons bloodied by a group of the club's
(I hate this word) bouncers.
The Miami Herald reported, Sean Sweeney, Trevor Costello and John Merryman
were beaten down by a group of staffers for disputing their bill of $700
for a bottle of vodka.
Published parts of a police report, said the three patrons were "knocked
to the ground and struck upon the head and body with closed fists, kicked
via feet and held down" by a group of 11 staffers, who were taken into
custody by Miami police.
The trio's lawyer, Kevin Dennis, filed a lawsuit. According to Dennis, "
the men were told their bar tab was $700, but the club refused to show
them a bill. At this point, they were ushered into a back room, which was
packed with (I hate this word) bouncers, who started pounding on the
But some insiders suggest it could be a case of a disgruntled employee
taking revenge on a club that fired him.
One victim, Merryman, is a former Mansion employee who had been fired,
according to Miami sources. A video later posted on the Herald's Web site
shows only one bouncer throwing blows at the trio.
The Street Buzz is that this is clearly a case of a fired employee with a
vendetta looking to drag the name of his former employer throughout the
mud. Some of the employees arrested weren't even on the premises at the
time of the incident."
(May I interject, If in fact this was a fired employee, common sense
dictates, that he should have been barred from ever entering the club at
anytime in this lifetime.)
Atty.Dennis said his client "has a significant scar on his face. The fact
that Mansion employees were arrested, you can see it's not a vendetta."
A club spokesperson stated, "Mansion is concerned that this incident has
brought its reputation into question and will cooperate fully to ensure
all of those found responsible will be held accountable."
Now my response to this entire episode is very simple, "ANYTIME YOU SEAT A
GROUP OF PATRONS FOR BOTTLE SERVICE, YOU ASK FOR A MAJOR CREDIT CARD, SO
THAT AFTER THE BOTTLE OR BOTTLES ARE CONSUMED, YOU DO NOT HAVE THE
POTENTIAL FOR A VERBAL OR VIOLENT CONFRONTATION TO ENSUE."
I don't care who the Person is from Diddy to Paris you ask for a Credit
Card to so that when they are ready to leave, the charge is processed and
they simply sign the charge receipt.
I mean how simple can this be?
If you think your insulting them by asking as they are seated, then you
have no schmooze ability.
I think far too many Owners are in awe of Celebrities even coming into
their clubs that they forget, these People have plenty of money, why COMP
So that you can claim to fame, "Hey She came into my Club," so what?
Ask the Investor in Orlando, Florida who paid Paris Hilton a mountain of
money to open Clubs with her name as the Lure?
He lost his tuchus.
Yes, in Vegas, PURE pays over the top money to bring in edgy VIPS, but
your not in Vegas, and you are in this industry to make money not be
friends with People who can buy you and sell you 100x over.
Ask for their credit card upfront and avoid the "Mansion
NOW, THE COST OF GAS, BREAD, MILK IS SKY HIGH, BUT THAT DOES NOT MEAN YOU
NEED TO PANIC PROMOTE.
SO MANY CLUBS, FAR TOO MANY SPORTS BARS, WAY TOO MANY BARS AND LOUNGES
THINK BY GIVING THE BAR AWAY, OFFERING WOMEN FREE DRINKS,
LOWERING PRICES, THIS IS GOING TO DRAW PATRONS TO YOUR ESTABLISHMENT?
WRONG, WRONG, WRONG, WRONG.
YOU MUST READ THIS BOOK "CLUBLIFE" by Rob Fitzgerald
(Published by Harper Collins Entertainment)
If ever the essence of the raw, no holds barred world
of being a (I hate this word and never use it) "Bouncer",
were told in no uncertain words, then this book is the real
Rob opens up and speaks straight from both his gut and his
head about the pain, the strain, the pressures, the garbage
he went through and suffered with both in the VIP AREA, the
FRONT DOOR of a red hot Club in the Chelsea District of New York City, and
working at this Club from it's 15 Minutes of
Fame to it's complete downfall.
I could not put this book down.
"CLUBLIFE" "Thugs, Drugs, And Chaos at New York City's Premier
Take the time to read this riveting and raw personal account of the life
of a (I hate this word and never use it) "Bouncer."
You will learn far more then you thought you knew about club promoters,
owners, patrons, employees and how a Club goes from the Top to the Bottom
in such a fast free fall.
Now are you ready to call Rich Unger at 941-921-7027 or email RichUnger@promotingnightclubs.com
PLEASE IF YOUR A CLUB PROMOTER, DO NOT CALL, DO NOT CALL, THANK YOU.